Cleveland Golf is bringing back one of the most popular and widely played wedges in the history of golf – The Cleveland 588 Wedge. The new 588 will be forged from soft 1025 carbon steel and I’m sure it will be a leader in performance and feel, surpassing even the newer CG14 and Cg15 model wedges that are widely played on the professional tours. Check out the press release and FABs below, and stay tuned for a complete review of these new wedges as soon as we can get our hands on them!
HUNTINGTON BEACH, CA –August 29, 2011 – Cleveland® Golf, the winners of more than 335 PGA Tour championships, including 26 majors, is extremely pleased to introduce the new 588® Forged wedge. The 588®Forge wedge, which maintains the popular, tour-proven shape of Cleveland® Golf’s original 588® wedge, offers a series of technological breakthroughs to provide added performance benefits for players of all abilities.
Made from 1025 carbon steel, the 588® Forged wedge offers golfers an incredibly soft yet solid feel and less unwanted vibration. The advanced Precision Forging process ensures the highest level of part-to-part manufacturing consistency for supreme confidence and trust over every shot. The 588® Forged wedge’s Tour Zip Grooves™ and Laser Milled™ technology help to maximize spin in accordance with USGA regulations. Also, exclusive to the588® Forged wedge is the Tour Concept steel shaft, co-developed and engineered by Cleveland® Golf and industry leader True Temper. With a unique stiffness profile that features a less active tip, this shaft promotes a more penetrating ball flight, increased spin and optimal distance control along with superior feel.
“The confidence-inspiring shape of the original 588 wedge remains the standard by which all competitors’ wedges have been judged for more than 23 years, and attempting to build upon that benchmark is not a task we take lightly at Cleveland Golf,” said Todd Harman, President of Cleveland® Golf/Srixon® – U.S.A. “Our 588 wedge is the most popular wedge in the history of the game, and with sales in excess of 3 million units worldwide, it’s arguably the single most successful golf club ever brought to market. Our new 588® Forged wedge not only lives up to the 588® legacy, it takes Cleveland wedges to a whole new level.”
The No. 1 wedge of all time is back – and better than ever. Cleveland Golf’s new 588 wedge maintains the popular, tour-proven shape of its predecessor with a series of technological breakthroughs to provide even more performance benefits for experienced players. Every wedge is formed from 1025 carbon steel for incredibly soft, solid feel and the highest level of manufacturing consistency for supreme confidence and trust over every shot. Tour Zip Grooves™ and Laser Milled™ technology maximize spin in accordance with USGA regulations. Exclusive to the 588 wedge is the Tour Concept Wedge steel shaft, co-developed and engineered by Cleveland Golf and industry leader True Temper. With a unique stiffness profile that features a less active tip, this shaft promotes a more penetrating ball flight, increased spin and optimal distance control along with superior feel.
1. F- Original, Tour-Proven 588 Wedge Shape
A- Remake of the most successful and preferred wedge shape ever, revered by golfers of all skill levels for its confidence-inspiring look. This is the standard by which all competitors’ wedges have been judged.
B- Timeless beauty, versatile design for all-around wedge performance no matter what shot is required.
Summary: For more than 20 years, the tour-proven shape of the original 588 wedge has been the standard by which all competitors’ wedges have been judged. The new 588 wedge maintains this confidence-inspiring look, which golfers of all skill levels can appreciate for its timeless beauty and versatile design. It offers the highest level of all-around performance no matter what shot is required.
2. F- Forged 1025 Carbon Steel Construction
A- Softer metal, highest level of manufacturing consistency.
B- Incredibly soft, yet solid feel sought by experienced players. Supreme confidence and trust over every wedge shot from premium manufacturing.
Summary: Forging means quality – the incredibly soft feel and highest level of manufacturing consistency is immediately recognized and appreciated by experienced players. That’s the same quality found in the 588 wedge, which is forged from high-grade 1025 carbon steel for solid feel and constructed with a premium process to inspire supreme confidence and trust over every shot.
3. F- Laser Milled™ Technology
A- More precise and consistent surface roughness than alternative methods.
B- Optimal surface roughness to maximize spin.
Summary: Using the precision accuracy of a laser, four perfectly calibrated texture lines are milled between each groove of a 588 wedge exactly to the conforming roughness limit. This breakthrough surface roughness application optimizes ball-to-face friction, maximizing spin under the rules of golf.
4. F- Tour Zip Grooves™
A- Precise milling technology preserves groove edges and maintains perfect groove consistency.
B- Maximizes allowable groove dimensions while conforming to USGA groove requirements.
Summary: The 588 wedge features Tour Zip Grooves™, which are crafted with precise milling technology that preserves groove edges and maintains perfect groove consistency. These grooves have the maximum allowable dimensions in accordance with USGA requirements.
5. F- Tour Concept Wedge Shaft co-developed and engineered by True Temper and Cleveland Golf
A- Exclusive stiffness profile with a less active tip.
B- More penetrating ball flight, increased spin and optimal distance control – along with superior feel.
Summary: Exclusive to the 588 wedge is the Tour Concept Wedge shaft, co-developed and engineered by Cleveland Golf and industry leader True Temper. With a unique stiffness profile that features a less active tip, this shaft promotes a more penetrating ball flight, increased spin and optimal distance control – along with the superior feel expected from True Temper.
6. F- Multiple Bounce and Finish Options
A- Two different finishes: Satin and Chrome. Three different bounces: Low, Standard, and High.
B- Allows players to select wedges best suited to aesthetic preferences and course conditions.
Summary: In addition to 10 different loft options, two different finishes are available in the 588 line – Satin and Chrome. There also are low, standard and high bounce options to allow players to select wedges best suited to their aesthetic preferences and conditions of the courses they play.
7. F- Automated Polishing Process (APP)
A- New process further removes shape inconsistencies often found after manual polishing.
B- Precise shape consistency for a premium product.
Summary: Further enhancing the consistency of the 588 wedge is the new Automated Polishing Process (APP). This finely-tuned process is more diligent than ever before with removing the shape inconsistencies often left over after manual polishing. The result of APP is precise shape consistency for a premium product.
Available in Chrome and Satin finishes, Cleveland® Golf’s 588® Forged wedges will begin shipping in November 2011 with a listed minimum advertised price (MAP) of $139.99. Available in a variety of loft and bounce options, the 588® Forged wedge can also be personalized at MyCustomWedge.com with an array of color, logo, shaft and grind options. For more information on Cleveland® Golf/Srixon® and their products, please visit www.clevelandgolf.com and www.srixon.com.
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