TaylorMade SuperLaunch Irons – First Look

TaylorMade Burner SuperLaunch IronsTaylorMade Golf has been quite busy recently, as evidenced by the introduction of two new drivers for 2010 – The R9 SuperTri and the Burner SuperFast. By all accounts, the new drivers will be very popular with consumers. In it’s first week on the PGA Tour, the R9 SuperTri was the number one driver in play. That’s a pretty good endorsement considering tour players are known to be quite picky and very demanding when it comes to equipment.

The latest new club announcement from TaylorMade is for a new game-improvement iron, called the Burner SuperLaunch. New for 2010, the Burner SuperLaunch irons are replacing the Burner Plus irons. These new models are a low profile game improvement club designed to help golfers get shots airborne fast. According to TaylorMade’s Senior Director of Product Creation Tom Olsavsky, the design goal was to allow the golfer ““to hit it anywhere on the face and get about the same distance.”

TaylorMade Burner SuperLaunch IronsThe Burner SuperLaunch irons feature an ultra large and deep cavity for massive perimeter weighting and a low profile design with a wide sole which creates a very low center of gravity. This should make the SuperLaunch irons very forgiving, and with a high MOI and low CG the ball should go very high. I see these clubs fitting in with higher-handicap golfers or those who struggle getting the ball in the air. A very wide sole makes hitting of thin, dry turf more difficult, but the low CG should help that a bit. I’ll be interested to hit these and see if they live up to their game improvement promises!

TaylorMade Burner SuperLaunch IronsThese irons also conform to the new USGA and R&A rulings on grooves. Available April 1, 2010, they will carry an MSRP of $599 (Steel) and $799 (graphite) for eight irons.

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