🔬 Bryson DeChambeau Shot 67 At The Open Using Clubs That Don’t Technically Exist Yet
Round one at Royal Birkdale, and the man who turned professional golf into a personal science experiment just fired a 3-UNDER 67 using PROTOTYPE irons that aren’t commercially available, in steel shafts he specifically switched to for links conditions, attached to Krank woods that approximately ZERO other tour players use. His driver loft is SIX degrees. Some putters have more loft than his driver. (source)
Here’s what makes this genuinely maddening: it works. He doesn’t just post podcast episodes about optimizing launch angles — he shows up at a major with irons his equipment rep probably printed out that morning and goes low. The steel shaft pivot is the part that should get more attention. Every other elite ball-striker on tour is chasing lighter graphite, more responsiveness, less weight. Bryson looks at firm links turf and goes “actually, steel.” And then shoots 67. There is no rational explanation for how he keeps being right.
The Krank situation is its own thing entirely. He’s basically the only tour-level player running their woods, full stop. Most equipment brands would kill for a single tour staffer. Bryson looked at the entire endorsement ecosystem and said “no thanks, I’ll use the one company nobody else chose.” And the driver goes FOREVER. You can roll your eyes at the Extended Bryson Universe — the protein content, the lab, the podcast, all of it — but the equipment instincts are legitimately elite in a way that deserves more credit than he gets.
The gap between “guy who thinks obsessively about this” and “everyone else” has never been more visible than watching him post a round-one 67 with clubs that don’t have a product page yet. Annoying that it works. Good for him that it does.
🚲 Someone Rode An E-Bike Across The Greens At River Oaks CC In Houston And There Is Now A Manhunt
The greens are cooked, every superintendent in Texas is in SHAMBLES, and whoever this kid is, he has achieved a level of notoriety that no amount of apologizing will ever fully undo. (source)
⚙️ Collin Morikawa Took His Irons To A Cart Path And Dragged Them Across It. On Purpose.
Pre-Open prep included Morikawa literally scraping the leading edges of his irons along a cart path to simulate how firm links turf interacts with the club at impact. Not a metaphor. He found a cart path, crouched down, and ground his irons into it like he was sharpening something. (source)
The logic actually holds up — links turf hits the leading edge harder than soft parkland grass, and recreating that contact before the tournament gives you real feedback on how the iron behaves. It still looks completely unhinged. Two-time major winner, crouching over a stretch of asphalt, running a 6-iron across it. The mental image alone is incredible.
🏴 Tom Watson, Five-Time Open Champion, Is Just Wandering Royal Birkdale Dispensing Wisdom Like A Golf Gandalf And Nobody Asked For This But We All Need It
Nobody requested this. Everyone wants it. (source)
🤔 Has Scottie Scheffler Lost His Edge, Or Are We Just Desperate For A Story?
The “has Scottie lost it” narrative is floating around Open week and it’s worth taking seriously for a second instead of just dismissing it. (source)
Real take: Scheffler hasn’t lost anything. What’s actually happened is the field has spent two-plus years adjusting their approach specifically because of him. When you’re World No. 1 by a margin that embarrassing for that long, opponents stop playing their own game and start playing around yours. The question worth asking isn’t whether Scottie has slipped — it’s whether his margins have compressed. “Slightly worse Scheffler” still looks like “very good golfer” to everyone else, but it shows up differently on leaderboards.
The more interesting point is what links golf specifically does to his game. Birkdale rewards a kind of creative, low-trajectory shot-making and course-management patience that’s genuinely different from the target golf he executes perfectly week to week on tour. His iron game is elite in any format, but links conditions expose everyone’s ceiling differently. If he struggles this week, it’s not an edge problem. It’s a format problem. Those are different things and the “has he lost it” framing collapses them into one.
👟 FootJoy Just Dropped Their Annual Harris Tweed Collab And They Are, Once Again, Extremely Good Shoes
Every year. Every single year. We say we’re not going to want them. We are always wrong. (source)
🚗 MyGolfSpy Tested FORTY-TWO Drivers This Year And Someone Had To Finish Last
Forty-two drivers. One finished last. The brand is not named here out of what can only be described as mercy, but it exists, it has a product page, and somewhere a marketing team is having a very bad week. (source)
🎸 Noah Kahan Made A Hole-In-One And Immediately Treated It Like A Press Conference
Folk music’s most famous sad boy went viral for an ace and then sat down with the Fore Play guys to give a full debrief. The energy was “athlete addresses the media after a playoff win.” Respect the commitment to the bit. (source)
He’s got a sold-out arena tour, an awards season situation, and now an ace he gets to bring up at dinner parties until he’s eighty. Genuinely earned that one. The hole-in-one industrial complex welcomes another member.
That’s the week. Bryson’s prototype irons are probably already obsolete — he’s definitely on version two by now. See you after the cut.



















Aerotech’s Golf’s president & mad scientist Chris Hilleary is up to his old tricks again, and this time his experience in composites and engineering wizardry has resulted in the new Aerotech TiFiber shaft. Last season, Aerotech Golf’s SteelFiber shafts delivered 20 wins on pro tours around the world as well as won the coveted CME Race for the Globe Trophy and 2016 Money Title on the LPGA Tour. I’ve been 


“Swing Oil” is a slang term golfers sometimes use referring to a stiff drink or painkillers to help them loosen up to play golf. In my personal experience, when I talk about taking some swing oil it usually means popping three Advil about an hour before teeing off. I have a friend who’s version of swing oil is downing a spicy Bloody Mary before the round. Whatever your definition of swing oil is, the folks at Back 9 Beverages have a new one for us.
2016 was an interesting year in golf. As it does almost every year, the golf world started the year with great optimism and enthusiasm at the PGA Merchandise Show in Orlando. However, it wasn’t all good news for the game of golf in 2016. Let’s take a look back at the highs and lows of the year in golf.
Last night as I was watching the PGA Tour Champions playoff in Canada between Colin Montgomery and Scott McCarron, the broadcast cut to the Golf Channel studios where Rich Lerner delivered the news. Arnold Palmer had passed away at the age of 87. The announcement made an already somber day downright miserable, as I was already reeling from the news of Miami Marlins star pitcher Jose Fernandez having been killed in a tragic boating accident earlier in the day.
It is estimated that golfers lose about 300 million golf balls per year in the United States alone. That’s a lot of cash sitting at the bottom of a lake! So tell me, why are you paying full retail price for golf balls? Professional golfers on the PGA Tour will use between 5 and 9 golf balls per round on average. That’s fine for them because they get their balls free. The average weekend golfer may also use several golf balls per round, but that’s usually because they get lost in the trees or water!
Cure Putters was born in 2013 in Flagler Beach, Florida – Just up the road from where I live. The concept was simple. Make a putter that has high MOI, is adjustable for weight, lie angle and also has interchangeable shafts. Once designers Steve Davis and Jeff Ryan showed their putter to former PGA Tour Commissioner Deane Beman, he liked it so much he wanted to be a part of the company. Since their official introduction at the 2014 PGA Merchandise Show in Orlando the response has been overwhelming.
For 2016 the RX Series get some updates. The shapes have been streamlined, three of the four models have a flange and the silver alignment disks that a few models had in 2015 are gone. The RX1 and RX2 models are also gone. The RX3 is a more compact size, with a face that is 5.25″ wide. The RX4 model is slightly bigger with a 5.5″ face, and the RX5 and flange-less RX6 model have a 6″ face for the greatest forgiveness and MOI. All models have adjustable weighting and a full adjustable hosel to custom fit the lie angle. Interchangeable shafts allow golfers to switch between straight and offset shafts. Every RX Series putter is adjustable for lie angle from 62 to 80 degrees (most upright allowed by the rules of golf) and has 1.5 degrees of loft.
Known as the Classic Series, the CX1 and CX2 putters from Cure have more traditional shapes while still offering high MOI and weight adjustability. The CX Series measure 5″ wide and have 2.5 degrees of loft. Weights range from 334 to 376 grams for the CX1 and 342 to 384 grams for the CX2. Both models have a spiral milled face and a 70° lie angle.
Chances are good that you haven’t heard the name Harry Taylor before. Chances are also very good that (
By now you should be starting to understand how significant Harry Taylor’s role in the golf club industry is. 




In case you were living under a rock for the past year, the arrival of 2016 ushered in the USGA’s not-so-popular ban on anchored putting strokes. What this means is that golfers can no longer lock or “anchor” the putter shaft to their bodies. The familiar broomstick long putter and belly putter styles of putting will be changed forever as everyone from PGA Tour players down to weekend hacks at the local muni are forced to adapt to the post-anchored stroke.
BioMech Sports is hitting the market with their 
Club Glove has long been known for making high-quality products. The fanatical attention to detail and durability they build into their travel cases is almost legendary. If professional tour usage is any indication of quality, Club Glove is king of the hill. 90% of PGA Tour pros use Club Glove to protect their golf clubs.
Recently I traveled to Antalya, Turkey to represent
