As long as I’ve been playing golf seriously I have known the importance of custom fitting. Yet to this day, the vast majority of golfers buy their clubs off the rack, especially the most important clubs in the bag – wedges. If you are playing with wedges that aren’t properly fit you are throwing away strokes. Golfers tend to hang on to wedges too long also. Drivers are flashy and sexy and people tend to buy drivers more often than any other club, which is why most of the big companies introduce new models every year or sooner. What you should be doing is buying new wedges every few seasons instead of that driver that promises 20 more yards. You can only hit a driver about fourteen times in a typical round of golf, so unless you are holing out most of your iron shots, your score will still be largely determined by your play inside 125 yards. To help people get set up with wedges that will most help their game, Cleveland Golf has come up with their new wedge fitting system and a cool wedge fitting application. Here’s the scoop:
CLEVELAND® GOLF INTRODUCES REVOLUTIONARY WEDGE FITTING APPLICATION AND FITTING SYSTEM
HUNTINGTON BEACH, CA – March 5, 2013 – Cleveland® Golf has been proud to set the standard for wedges over the last 25 years. In that time, no other manufacturer has devoted as much passion and effort to wedge design, technology and performance.
This year, Cleveland® Golf has already introduced the groundbreaking RotexTM Face. Featured on new 588® RTXTM and 588® RTXTM CB wedges, RotexTM is an unprecedented combination of three technologies that promote maximum spin and control from all lies.
Today, Cleveland® Golf is excited to announce two innovations that revolutionize wedge fitting.
First is the online Wedge Fitting Application. Part of the redesigned Cleveland® Golf website, this Application allows anyone – especially club fitters and golf shop employees – to quickly select a proper wedge set with more confidence than ever before. Once the correct models, lofts, and bounces have been determined, wedges can be customized for lie angle, shaft and grip. Ordering a full wedge set from the Application is easy and safe.
The second innovation is the Cleveland® Golf Fitting System, which features interchangeable wedges – an industry-first. Available on new Fitting Carts and Fitting Displays, these interchangeable wedge heads are available in a multitude of loft, bounce, lie angle and model options, and are accompanied by a variety of interchangeable wedge shafts.
Changing wedge heads and shafts is done in a matter of seconds. Plus, interchangeable wedges feature identical specifications to the wedges a player will use on the course.
Wedge fitting has never been more accessible and comprehensive. Any laptop, smartphone or tablet can be used to conduct a quick and accurate fit. Plus, the most sophisticated wedge fit on the market is available at authorized Cleveland® Golf Fitting System dealers.
“It’s no secret that a player’s wedge game is critical to scoring and performance,” said Todd Harman, President of Cleveland® Golf/Srixon – U.S.A. “We’ve raised the bar with wedge innovations over the years such as multiple bounce options, ZipTM Grooves, cool finishes and now RotexTM technology. With the introduction of our new Fitting System and Fitting Application, we’ve made it easier than ever for any player to use the right set of wedges and get the correct loft gapping throughout their entire set. This is a game-changer for us and the equipment industry. The way that golf professionals and retailers are now able to comprehensively fit a golfer for a wedge set is truly a breakthrough.”
To use the Cleveland® Golf Wedge Fitting Application, please visit wedgefitting.clevelandgolf.com. To locate an authorized Cleveland® Golf Fitting System dealer, please visit clevelandgolf.com.