Cleveland Golf/Srixon have been a little quiet lately, and their focus has shifted a bit in the last year. Cleveland has always been known as a wedge company, and they are focusing more on that this season and allowing Srixon to be the main club company for a change. But Cleveland has put out some nice putters also, and the new TFI Smart Square is their new flagship flat stick. Here are some excerpts from the press release introducing the new putter.
Cleveland® Golf , the leader in short game innovation for players of all abilities, is pleased to introduce the new TFI Smart Square® putter. The TFI (True Feel Innovation) Smart Square putter is the most advanced putter that the company has ever created. The tour-inspired design features a milled, copper-infused face cap over a copolymer insert for the ultimate in feel and consistency. The combination of materials allows for immediate feedback from sound and feel when striking the ball, while the putter’s copolymer insert creates soft feel and consistent speed across the club face. The TFI Smart Square putter, which features Smart Square alignment technology, couples a High Density Stabilizing Wing with a Low Density Aluminum Body resulting in increased head MOI for greater stability and minimal distance loss on off-center hits.
Smart Square Alignment Technology
Following intensive research into the most successful putters of all time and what golfers focus on when they align a putt, the new TFI Smart Square putter, along with its highly successful predecessors the Smart Square Blade and Mallet putters, incorporates alignment technology that has proven to be the most advanced – and simplest – that Cleveland Golf has ever created.
The key to the Smart Square technology is Dual Axis Alignment®. Two squares create parallel lines that frame the ball at address and provide a clear visual path to the hole. They also generate two perpendicular lines that easily highlight when the putter is misaligned – even by a fraction of a degree. Cleveland Golf’s testing shows players aligned Smart Square putters 23% more accurately than one of the most popular putters of all time.
In case you didn’t figure it out, the putter they are referring to is the Odyssey Two-Ball. But anyway, let’s see some photos of the TFI Smart Square!