For decades, the usual procedure for buying new clubs was to drop by the local golf retailer and buy your clubs off the rack. If you were lucky, one of your friends had the same club(s) and you got a chance to try it for a few swings before you bought it. Chances are more likely however, that the new driver sitting in your bag was a blind purchase. You took a chance that it would work out. Sometimes it does and you love the club, but most of the time it doesn’t and the club either sits in the garage or ends up as a trade-in or eBay auction. Now that driver prices have risen beyond the $500 mark, it’s no longer worth it to simply buy a driver off the shelf without a live demo first.
That’s where the ingenious Cadi Kiosk comes in. Every day can be a demo day if your course has a Cadi Kiosk installed. Simply use the touch screen interface to browse from a selection of the latest driver, fairway, hybrid and putter models, choose the one you like, swipe your credit card and a door will open with your club within reach. Simply grab it and it’s yours to try for the day on the course! Warm up with the club, take it on the course and hit it under real conditions. If you love the club, simply keep it and your card will be charged the full purchase amount. Easy peasy!
If you don’t like it or want to try something else, just return to the Cadi Kiosk and scan the club’s barcode. The system will ask if you want to return or exchange the club and you simply follow along. When returning the club, it will open a locked door for you to insert the club, then you simply walk away. The fee for a full day demo will likely be around $10. If you end up purchasing the club, the demo fee is credited back to you.
During the demo process, it is inevitable that some clubs will start to show signs of use. Not only will the Cadi Kiosk’s inventory will be updated regularly with new clubs, but the prices of slightly used demo clubs will also be adjusted to reflect their condition. This is another way to save money if you don’t mind buying a slightly used club.
With Cadi, there’s no need to go to the big box or specialty golf retailer. If you prefer to hit clubs on the course in real conditions instead of into a net or some jacked-up simulator, the Cadi Kiosk is for you. For golf course operators, placing a Cadi kiosk in a strategic location is a simple and effective way to enhance the golfer experience and expand their services without carrying more inventory.
Cadi plans to offer drivers, fairways, hybrids and putters from the most popular brands such as Callaway, Taylor Made, Cobra, Titleist/Scotty Cameron and more. The first of their innovative Kiosks is located at Orange Lake Resort in Kissimmee, Florida near the theme parks in Orlando. Plans are to open more locations in Florida and California in the near future.
It is estimated that golfers lose about 300 million golf balls per year in the United States alone. That’s a lot of cash sitting at the bottom of a lake! So tell me, why are you paying full retail price for golf balls? Professional golfers on the PGA Tour will use between 5 and 9 golf balls per round on average. That’s fine for them because they get their balls free. The average weekend golfer may also use several golf balls per round, but that’s usually because they get lost in the trees or water!
Lostgolfballs.com finds those golf balls, cleans them up and sells them back to you at a deep discount. They have been doing it for over twenty years, and they are the best at it. Golf is hard, and let’s be honest – Most golfers suck at it. Company founder Gary Krueger knows this better than most. He played on the PGA Tour. Think I’m exaggerating? Lostgolfballs.com recovered, recycled and sold over 43 million golf balls in 2015. That accounts for 6% of all golf balls sold worldwide! Since the company started they’ve processed and sold close to 530 million golf balls. That’s million, with a capital M.
The Recovery Process
As the company likes to say, every golf ball is used once it has been hit. Lostgolfballs.com uses a proprietary and environmentally friendly cleaning system that washes every golf ball without damaging its original condition. Once they have been cleaned and sorted by brand and model, the golf balls are given a rating from A to AAAAA. Golf balls rated AAAAA (5A) are in almost new condition and show hardly any signs of wear, if at all. The most common difference between a 5A rated used ball and a new ball will be some ink left over from the previous owner’s personal markings that the cleaning process wasn’t able to fully remove. AAAA (4A) golf balls will show minor signs of wear, similar to a golf ball that has been played for a few holes, but with no drop in performance.
Why Buy Used?
In a word? Cost! Lostgolfballs.com sells their 5A rated golf balls at almost 50% off the retail price, and in some cases more than 50% off. AAAA (4A) and AAA (3A) rated balls are even less. Taking the most popular golf ball as an example – The Titleist Pro V1 and V1x golf balls retail new for $47.99 per dozen. At lostgolfballs.com, the cost for a dozen is $26.99 (5A), $21.99 (4A) and $14.99 (3A). Furthermore, you can buy in bulk. Titleist Pro V1 buckets of 50 or 100 (5A quality) are available for $111.99 and $223.99, respectively. When buying brand new, you pay $4 per golf ball. When buying used, 5A quality balls you pay about $2.25 each. If you choose 4A rated balls you’ll pay $1.83 each.
Does A Used Ball Perform Like New?
When it comes to golf balls, they don’t make ’em like they used to, and that’s a great thing for us! Golf balls are no longer constructed with liquid cores and rubber windings, and as a result they are far more consistent and durable than they have ever been. It’s not uncommon for golfers to play multiple rounds with the same golf ball. Personally, I’ve played 54 holes with one ball before, and after a quick cleaning by hand it still resembled one of lostgolfballs.com’s 4A rated balls.
To help consumers understand that used golf balls perform just as well as new ones, lostgolfballs.com did some testing at an independent research facility to compare used balls they sell with brand new versions of the same balls. Given the variables in testing and statistical margin for error, the data showed that the difference between the used balls and new balls was almost negligible. In some cases the used balls even flew further than the new ones!
To Summarize…
Lostgolfballs.com’s recycled golf balls fly just as far and spin just as much as their new versions.
Used golf balls are much cheaper than new balls, and in some cases over 50% cheaper.
AAAAA (5A) rated golf balls are almost like new and show little (if any) signs of wear.
Every major brand and model is available – Titleist, Callaway, Taylor Made, Srixon, Bridgestone, Nike and more
Free shipping on orders over $100
Give lostgolfballs.com a try if you are in the market for golf balls, and I know you are. I think you’ll be impressed at the quality of golf balls you get, and you’ll get a lot more for your money too. Once you’ve played a few holes with them you’ll realize you’ve been wasting money all these years, and you’ll never buy new golf balls again.
Frankly, I’ve become tired of all the promises golf ball manufacturers like to make about how their latest ball goes further, feels softer and spins more. We hear it every year around this time when the new models come out, but very few can actually deliver on their promises. Let’s take a look at the golf balls that lived up to the hype at the 2015 PGA Merchandise Show, and those that didn’t deliver. When you are done, come back up and click here to see the best new golf balls at the 2016 PGA Show!
The Usual Suspects
Bridgestone E Series – Bridgestone Golf has performed over a quarter million live launch monitor fittings since starting their golf ball fitting program. This feedback from this testing has helped Bridgestone develop golf balls for every type of golfer, and the newest E series balls reflect the ongoing efforts to fit the right golf ball to each golfer. The Bridgestone E5, E6 & E7 golf balls feature WEB Dimple Technology that increases surface coverage by more than 10%. The E5 ball is designed to fly higher for the slower swinger or low ball hitters out there looking for more height. The E6 is softer and designed to spin less for straighter shots, and is the most popular ball in the series. The E6 has consistently been a favorite of testers during Golf Digest’s Hot List ball testing. (Even though we weren’t supposed to know what ball it was, I found out in some cases. Of course if I told you how I found out I would have to kill you.) Finally, the E7’s dimple pattern and construction are optimized for a more piercing ball flight for those who hit the ball high.
Srixon Z-Star & Z-Star XV – I’ve been playing Srixon golf balls almost exclusively since 2009, when the original Z-Star golf ball arrived. I was bitter when Titleist killed the wound “Tour Prestige” golf ball to focus on producing the new Pro V1, and I struggled to adjust to the solid core golf ball. The softer feel and added spin of the Z-Star helped my game almost immediately, and I haven’t looked back since. The latest Srixon Z-Star and Z-Star XV balls feature a new “Spin Skin” coating on the urethane cover that improves friction between the golf ball and club surface by 20%, according to the company. Players looking for a ball that spins around the green with soft feel off the putter but still remains controllable for flighted tee shots and workability with irons should look no further. Obviously I’m a bit biased, but I still think it’s hard to find a golf ball that performs better than the Z-Star.
Titleist ProV1 & ProV1x – Every couple of years, Titleist brings us a new version of their flagship ProV1 golf ball. And every two years they promise the same things. Distance! More spin! Softer feel! Just read for yourself from their website – “The new Pro V1 and Pro V1xdeliver extraordinary distance and consistent flight. And there’s more short game control, even softer feel and long-lasting durability.” Seriously, how much more “short game control” and softer feel can I have? What does that even mean? All kidding aside, the Titleist ProV1 and ProV1x are the most popular golf ball on the professional tours and with many amateurs for good reason. It’s a great golf ball. What I’m trying to say is, buy with confidence because we all know the new ProV1 will perform, but don’t get too down if you don’t see much improvement in the new ball over last year’s version.
Nike RZN Black Volt – Speaking of colored golf balls… Nike has developed the RZN Black Volt golf ball in part to go with the new Vapor woods and irons which incorporate a similar yellow trip color scheme. The golf ball is essentially identical to the RZN Black tour ball that features the interlocking RZN core design that is supposed to deliver more energy between the layers for faster ball speeds and longer distance, according to Nike. The ball is softer than previous generations, which is good because the first RZN ball they delivered was hard as a rock. Watch for several Nike staffers to be playing the new RZN Black Volt on tour.
The Up & Comers
Volvik – The South Korean companythat has been making golf balls for over 30 years, and chances are you may not have heard of them! Their golf balls have been used to make over $5 Million, with 10 victories and 70 top ten finishes on men’s and ladies professional tours. Their most popular golf ball is the White Color S3 golf ball and the new White Color S4 was just launched. The S4 improves on the S3 golf ball by having a firmer feel and less spin for faster swing speed players. The original White Color S3 is in play by almost 70 tour pros, and the S4 should be very popular also. Volvik is famous for being the most popular colored golf ball on the market, so the golf balls are not only available in white, but several other bright colors as well.
Wilson Duo & Duo Spin – Have you ever hit a golf ball with a 29 compression rating? That’s how soft Wilson claims the Duo golf ball is. While “compression” ratings from manufacturer to manufacturer can vary wildly, it’s still a very, very soft golf ball. The main complaint against the Duo was lack of spin, so they are now offering the Wilson Duo Spin ball to fix that problem. With a slightly higher 35 “compression” and softer cover, the Duo Spin is sure to be a hit with golfers who prefer a very soft feel and added spin around the green.
Hopkins VL Pro – I love Hopkins wedges and have their fantastic 60 degree “channel” grind wedge in the bag as a gamer, but they offer golf balls too, and they are very good. To paraphrase their website, the Hopkins VL Pro golf balls are round, white and they perform just as well or better than the other balls they compete with, for a cheaper price. They sell for $22.99 per dozen and get even cheaper if you buy several dozen.
Disappointment
OnCore MA 1.0 – A few years back, a startup called OnCore Golf sent me a dozen golf balls to try out that had a hollow, solid metal core. I thought the concept was interesting, but the first batch of balls I got from them didn’t work very well, because the covers were literally falling apart. A bad batch of golf balls had been sent to me in error. Fast forward 3 or 4 years, and OnCore has a new model golf ball called the MA 1.0 (Maximum Accuracy). This time around, the hollow metal core golf balls have been USGA approved. The concept behind the OnCore MA 1.0 is that by having a hollow core, the weight is shifted towards the perimeter of the ball to create a higher moment of inertia, reducing side-spin and leading to straighter shots. Unfortunately, this claim doesn’t seem to make any scientific sense, and I haven’t seen any data to back up their claims. Sure, the ionomer cover of this golf ball won’t provide much extra spin, but you won’t get much feel either. You’d need a urethane cover for that. Having said that, the problem I have is not with the technology or performance claims, but the price. When you offer a distance ball at a $44.99 price point that is normally reserved for tour caliber balls, your ball better deliver. I fail to see how the OnCore MA 1.0 can out perform the class-leading Bridgestone E6, which costs half as much as the OnCore.
To The Victor Go The Spoils
Callaway Chrome Soft – Callaway took the golf ball market by storm this year with the introduction of their new Chrome Soft golf ball. Any company can add a soft urethane cover to a low compression golf ball, but nobody has found a way to make that ball playable without spinning too much or flying too high – until now. The Callaway Chrome Soft features a resilient, 65 compression “SoftFast” core with mushy thermoplastic urethane cover and Callaway’s hex aerodynamics. As a golfer with tour-level swing speeds, I was worried about two things when testing this ball – over-compression and ballooning ball flight. Over-compression would mean a loss of energy and distance for faster swingers, and ballooning ball flight would be one that flies very high and out of control with too much spin. I experienced neither with the Callaway Chrome Soft. The ball feels soft, yet solid on full swings and flies on a stable mid-high trajectory. Knockdown shots are no problem. The Chrome Soft spins at least as much as other urethane cover balls like the ProV1, Z-Star and Bridgestone B330. In fact, on partial swing wedge shots I seem to get more spin, which makes sense when talking about a softer compression ball. I tried to dislike this ball, but I can’t. This is a great golf ball. My feelings were justified a week after my own testing when I learned that several Callaway staffers would put the ball in play on tour, including none other than Phil Mickelson. The feedback so far has been very favorable. Now is the time for you to try this ball. You’ll love it too.
Titleist fans, the long awaited day has finally arrived. The new 915 driver, fairways and hybrids have been launched, and they are sure to bring a smile to your face. It is well known that Titleist only introduces new clubs about every two years, focusing on measured improvements and quality rather than marketing and sales volume. Titleist is also one of the few companies that has a very strong green-grass presence, meaning they can be found in most golf course pro shops. The new clubs should be available in pro shops starting on November 14, 2014.
Offerings
915D2 Driver – 460cc full pear shaped head designed for maximum forgiveness and a slight draw bias.
915D3 Driver – 440cc pear shape for workability and 250 rpm less spin than the 915D2 for a flatter peak trajectory.
915F Fairways & 915H Hybrids – larger profile for all-around performance and maximum forgiveness
915Fd Fairways and 915 Hd Hybrids – Smaller head shapes for workability and forgiveness with a slightly lower launch and spin.
In other words, the 915D2 driver, 915F & 915H are for everyone, and the 915D3, 915Fd & 915 Hd are for the better players.
Technology
The 915 drivers feature the new Active Recoil Channel (ARC), which is a long and deep sole channel that flexes at impact to launch the ball off the face with higher speed and less spin. It is similar in design and concept to the slots found on Nike, Taylor Made and Adams woods.
The Radial Speed Face is a forged face insert with thinner perimeter in the heel and toe which works with the ARC to increase ball speeds on off-center hits.
All the woods have a high-MOI design with a low, deep center of gravity that gives you forgiveness and stability for more consistent distance, even on off-center hits.
The new woods also retain the SUREFIT hosel that allows the loft and lie to be adjusted independently of each other for a more precise fit.
Specs
The 915D2 Driver is available in 7.5, 8.5, 9.5, 10.5 and 12 degree lofts. 915D3 is available in 7.5, 8.5, 9.5 and 10.5 lofts.
915D2 and 915D3 Driver stock shafts are Aldila Rogue Black 70 (mid-launch), Aldila Rogue Silver 60 (lower mid-launch), Mitsubishi Diamana D+ White 70 (low launch), Mitsubishi Diamana D+ Blue 60 (mid launch) and Mitsubishi Diamana D+ Red 50 (high launch)
915F features a full pear profile (175cc) for maximum forgiveness. The large profile provides confidence and produces a slightly higher flight versus the 915Fd. It is offered in five lofts (13.5º, 15º, 16.5º, 18º and 21º), including a new high-lofted 16.5º 3-metal and new 18º 5-metal.
915Fd, with its traditional pear profile (160cc), is workable and forgiving. The compact profile delivers slightly lower launch and spin versus 915F. 915Fd is available in 13.5º and 15º lofts.
The stock fairway shaft lineup includes the Aldila Rogue Black 80 (mid-launch) and Mitsubishi Diamana D+ White 80 (low launch), Mitsubishi Diamana D+ Blue 70 (mid launch), Mitsubishi Diamana D+ Red 60 (high launch).
915H has a subtle pear profile (118cc) that provides confidence at address. The fuller, rounder profile delivers maximum forgiveness and slightly higher launch and spin versus Hd. 915H is available in 18º, 21º, 24º and 27º lofts.
915Hd is a slightly offset, small pear (107cc) that delivers distance with shot control through a flatter trajectory and less spin (about 120 rpm) versus the H. 915Hd is offered in 17.5º, 20.5º and 23.5º lofts.
The stock hybrid shaft lineup includes the Aldila Rogue Black 85 (mid-launch) and Mitsubishi Diamana D+ White 90 (low launch), Mitsubishi Diamana D+ Blue 70 (mid launch), Mitsubishi Diamana D+ Red 60 (high launch).
Photos
Enough tech-talk, let’s see some more pictures. Lots of pictures!
The 2013 PGA Merchandise Show has come and gone, and the golf world is now ready for all the new toys to come to market. I’ve been going to the PGA Show in Orlando since 1996, and every year some companies come out smelling like roses, and others – not so much. In this “hit & miss” series, we’ll explore some of the winners and losers from this year’s show broken up into categories for Drivers, fairways, irons, wedges, putters, balls, accessories and misc items. Read on, because there will surely be some surprises and upsets!
Hits
Adams Speedline Super LS – This driver is hot. The face feels springy and responsive, and the sound is a classic click, which is refreshing compared to that “hollow can in an empty warehouse” noise many drivers make. It features Adams’ Fast Fit fitting system, which allows for extensive adjustability of face angle, length and swingweight.
Cobra Amp Cell – Youthful and colorful are words used to describe all of Cobra/Puma’s offerings. They are available in Red, Orange, Blue or White. Adjustable for loft and face angle.
Callaway X Hot – This driver is light and easy to swing, and combines a hot face with Callaway’s OptiFit Hosel that lets you adjust the face angle in Open, Square or Closed positions.
Wilson D 100 – One of the lightest drivers I’ve ever swung, this one shocked many testers at the outdoor Demo Day. Don’t overlook Wilson when shopping for a driver this season, you’ll be impressed.
Cleveland Classic XL Custom – A continuation of the throwback Classic driver from last year, Cleveland blacked out the head and adorned it with gold trim and an adjustable hosel. Still one of the hottest, lowest spinning drivers on the market.
Nike VR_S Covert – Nike made a splash with the Covert driver and its oddball cavity back design. The unique adjustable hosel lets you adjust loft independent of the face angle, allowing them to sell a single lofted head that the user can adjust from 8.5 to 12.5 degrees.
Misses
Taylor Made R1 – Sorry Taylor Made fans, the newest driver looks like a reboot of the previous models with a new paint job that is even more distracting. 168 different adjustable configurations virtually guarantees you’ll never stop fiddling with it. Still a good club, but didn’t steal the show.
Taylor Made RBZ Stage 2 – The RBZ gets a new paint job and Taylor Made is promising even more distance. Ever hear that line before? The standard shafts from the RocketBallz woods continue to be some of the most inconsistent on the market. If you want this club, don’t buy it off the rack – get properly fit.
Titleist 913 – Titleist is on a 2 year product lifecycle and as such, their clubs don’t change as much as other companies. The 913 drivers are great performers and popular with better players, but Titleist’s presence at the show was uninspired this year.
Ping G25 and Anser – Both drivers are quality offerings, but they both look and perform very similar to one another and this will just confuse consumers. The graphics are more or less the same as last year’s models, and I don’t see any compelling reason to upgrade if you bought a G20 last year.
Tour Edge Exotics XCG6 – Tour Edge makes one of the best clubs you’ve never heard of. Their fairways are legendary for distance and have sort of a cult following. For some reason the drivers have never been as popular, and this season’s models will not change that. Shame, because they are one of the best drivers in golf.
I want to point out that this isn’t a review, nor am I saying any of these drivers are crap, but I’m commenting on the impression I got of their launch at the PGA Show based on their performance at the outdoor demo day, media buzz at the show and after speaking with company reps. As with all trade shows and product intros, there are many factors that go into a successful product launch, and we look forward to getting our hands on these drivers for full reviews in the coming months!
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Titleist has done it again. One of the most popular irons on the professional tours and amateur bags alike, the 710 AP1 and AP2 irons have been updated to the new look and performance of the 712 AP1 and 712 AP2 irons. They will be available in mid-November 2011. Titleist have made the new irons more forgiving and yet more playable. To get all the details, check out the following press release and pictures from Acushnet below.
Advanced Performance Iron Technology Sets New Standard for Feel with Traditional Looks.
Fairhaven, MA (September 13, 2011) – Dedicated to providing serious golfers with the highest performing equipment in golf, Titleist introduces the next generation of its groundbreaking Advanced Performance irons. The new Titleist AP1 and AP2 irons (712 Series) stay true to the design mission of “Advanced Performance with Feel.” Both models are multi-material, dual cavity irons that provide modern ball flight and forgiveness with the traditional looks, feel and sound that serious golfers have come to expect from Titleist irons.
“The new 712 line of AP irons represents another step forward in iron design,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “With the development of the first AP irons in 2007, we knew we had created something special – irons that incorporated a true blend of classic golf club aesthetics with modern playability, forgiveness and consistency. With the new 712 line we’ve taken this breakthrough technology to a new, game-changing level by increasing the stability and forgiveness without losing any workability or shot control.”
HISTORY OF ADVANCED PERFORMANCE TECHNOLOGY: Iron performance can best be measured, not only by the quality of shots produced by well-executed swings, but also by the quality of shots when less-than-ideal contact is made with the ball. From an engineering standpoint, the key to maximizing shot quality on off-center hits is weight distribution. Club designers learned that by placing more weight around the perimeter of the club they could reduce the amount that the club twists on off-center hits. When the clubhead is more stable, off-center hits still fly relatively straight and far. However, perimeter-weighted irons had an intrinsic drawback. In order to redistribute enough weight to exact a measurable performance advantage, the clubhead shape had to change. The typically larger heads of these irons with their wider soles and thicker toplines were visually unappealing to many serious golfers whose concept of an ideal iron is represented by the compact profile and sharper lines of a traditional forged blade iron.
The rules changed when Titleist introduced Advance Performance technology. By successfully integrating new materials in a new dual cavity, multi-component construction, Titleist not only launched an iron that delivered modern performance and playability, but one that would also satisfy the sensibilities of even the most ardent iron traditionalist.
“The original AP irons changed the way golfers thought about irons,” said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs. “AP technology opened up a host of new possibilities in which design aesthetics and performance no longer had to be mutually exclusive propositions. That original technology paved the way for the new advances that we’ve made with the new 712 line.”
NEW ADVANCES IN THE 712 AP IRONS: The improvements incorporated into the new AP irons came about as the result of continued research that indicated that serious golfers were looking for improvements in three main areas. First, most players wanted even greater refinements to the clubhead's profile. Both the new AP1 and AP2 models feature sleeker contours that result in a better address position. Players also expressed a desire for more forgiveness, to get more out of their miss-hits, or said another way, better distance control. Both the new AP1 and AP2 have been improved with internal weighting that utilizes higher density tungsten in order to distribute mass more efficiently which increases the moment-of-inertia (MOI) without changing the CG location or the blade length. The higher MOI provides more consistent ballspeed across the clubface and better distance control. Better distance control leads to more scoring opportunities and is the key to good iron play.
The third wish-list item that research uncovered was that players wanted more forgiveness without any loss of workability or shot control. Traditionally it has been thought that forgiveness and workability were mutually exclusive. The new AP irons prove that they are not.
"When speaking about iron workability, it's important to dispel the myth that adding forgiveness to an iron decreases its workability," explained Stone. "In the golf industry, when we talk about Moment of Inertia, we're referring to MOI-y, which is the heel/toe stability of the clubhead on off-center impacts. The higher the MOI-y, the better the accuracy and distance on off-center hits. But the most influential property affecting workability is the Moment of Inertia around the shaft axis, which is mainly driven by blade length and the location of the clubhead's center of gravity from the shaft axis. When we redesigned the 712 AP irons, we redistributed weight in the clubhead so that we not only increased clubhead MOI or forgiveness, we kept blade lengths the same and maintained the same CG distance from the shaft axis. This allows players to flight and shape shots."
CONSTRUCTION: The new 712 AP1 and 712 AP2 irons retain the dual cavity design and multi-material construction that is the key to their advanced performance. However, the designs have been significantly upgraded for more forgiveness, higher ball speeds on miss-hits and improved distance control. Additionally, the new AP1 features a new topline shape and progressively reduced blade lengths resulting in more traditional-looking short irons. Notable changes to the new AP2 include a new, tour-inspired square toe profile and reduced sole width in the short irons for more precise turf performance.
Both new AP models incorporate Titleist's Tuned Feel System, a co-molded insert of soft elastomer and aluminum plate. This insert has been specifically designed to improve the sound and feel of each new iron.
Extensive improvements to the new AP1 structure include a redesigned stainless steel soleplate and integrated tungsten nickel sole weight that redistributes discretionary mass from the topline, center bar and sole cradle to low in the head, resulting in increased stability and forgiveness. The new AP2 structure also makes use of a new steel cradle that holds tungsten weights located heel and toe, providing greater forgiveness on miss-hits and more consistent distance control.
NEW 712 AP1 IRONS FEATURES AND BENEFITS
Overview/Player Profile: Titleist AP1 irons are advanced performance, multi-material, dual cavity irons providing more forgiveness with solid feel and improved looks for the aspiring to skilled golfer.
Increased Forgiveness through an advanced technology, multi-material, high MOI design featuring a precise stainless steel body and high density tungsten sole weight
Higher Ball Speed on miss-hits for improved distance control
More Forgiving Long Irons with a 4% increase in moment-of-inertial (MOI)
More Traditional Short Irons through a progressively reduced blade length
Improved Solid Feel from the high MOI design and tuned feel cavity insert
Improved Confidence Inspiring Appearance with a beveled topline, traditional shape and more precise address profile
Stock Shafts and Grip: True Temper Dynalite Gold XP is a high performance mid-weight steel shaft with a more stable tip designed to optimize initial launch angle and maximize distance. Stock graphite shaft is Tour AD by Graphite Design, exclusively for Titleist, a slightly higher launching shaft that matches weight and performance of Titleist lightweight metals shafts. Stock grip is the new Titleist Tour Velvet by Golf Pride, a truly round, one-piece, injection molded grip with industry standard sizing. Other shaft, grip, length and lie options are available through Titleist Custom.
Grooves: Modified U, conforming to 2010 U.S.G.A./R&A groove specifications.
Price/Availability: Available in both right and left hand beginning November 18, 2011, with a suggested retail price of $112 per club/steel, and $135 per club/graphite.
NEW 712 AP2 IRONS FEATURES AND BENEFITS
Overview/Player Profile: Titleist AP2 irons are advanced performance, multi-material, dual cavity forged irons providing more playability, solid feel and an improved classic profile for the serious and skilled golfer.
Increased Playability through an advanced technology, multi-material, forged carbon steel body and high density tungsten weight design
Consistent Ball Speed and improved distance control on miss-hits from a 7% increase in MOI with no loss of workability or shot control
Improved Solid Feel from increased MOI and the tuned feel cavity insert
Precise Short Irons with reduced sole widths in the 8, 9, P for improved turf performance
Improved Appearance with a new squarer profile
Superior Shot Control from the small progressive offset and traditional constant blade length
Stock Shaft and Grip: High performance, tour-proven Dynamic Gold steel shaft provides tour preferred feel, weight feedback and performance. Stock grip is the new Titleist Tour Velvet by Golf Pride, a truly round, one-piece, injection molded grip with industry standard sizing. Other shaft, grip, length and lie options are available through Titleist Custom.
Grooves: Modified V, conforming to 2010 U.S.G.A./R&A groove specifications.
Price/Availability: Available in both right and left hand beginning November 18, 2011, with a suggested retail price of $154 per club/steel and $175 per club/graphite.
Specifications: 712 AP1 Irons
3 4 5 6 7 8 9 P W
Loft 20° 23° 26° 29° 33° 37° 41° 45° 50°
Lie 60° 61° 62° 62.5° 63° 63.5° 64° 64° 64°
Offset 0.245" 0.220" 0.195" 0.170" 0.145" 0.125" 0.110" 0.105" 0.100"
Bounce 1° 1° 2° 2° 3° 4° 5° 6° 7°
Length 39.00" 38.50" 38.00" 37.50" 37.00" 36.50" 36.00" 35.75" 35.50"
712 AP2 Irons
3 4 5 6 7 8 9 P W
Loft 21° 24° 27° 31° 35° 39° 43° 47° 51°
Lie 60° 61° 62° 62.5° 63° 63.5° 64° 64° 64°
Offset 0.160" 0.145" 0.130" 0.120" 0.100" 0.100" 0.90" 0.85" 0.80”
Bounce 0° 1° 3° 4° 4° 5° 6° 7° 7°
Length 39.00" 38.50" 38.00" 37.50" 37.00" 36.50" 36.00" 35.75" 35.5”
ON TOUR: The new 712 AP irons received instant validation from players at the PGA TOUR's AT&T National event, where the prototype irons were first introduced. A total of 19 players (out of an event-leading 40 Titleist iron sets) put sets of 712 irons in play the first week they were available, including the winner of the event, Titleist Brand Ambassador Nick Watney. Success followed three weeks later when Scott Stallings captured the Greenbrier Classic with the new AP2 irons for his first career win.
Among those who have already put the new sets in play with success include Ben Curtis with the AP1 and the following relying upon AP2: Ben Crane, Brendon DeJonge, Jason Dufner, Brad Faxon, Hunter Haas, Marc Leishman, Jarrod Lyle, Matteo Manassero, SY Noh, Tom Pernice, Jr., Brett Quigley, Michael Sim, Scott Stallings, Josh Teater, Nick Watney.
Titleist and FootJoy comprise the major golf brands of the Acushnet Company. For additional information or photography of the new AP iron line, please visit us on-line at: www.titleist.com
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The following is a Press release issued by Acushnet Golf:
Kevin Rivoli/AP
MAJOR SUCCESS. INSPIRING PERFORMANCE. Yani Tseng, Pablo Larrazabal, Erik Compton Lead Titleist to Six-Win Week.
Fairhaven, MA (June 27, 2011) – History was made by Titleist golf ball loyalists this week, as 22-year old Yani Tseng convincingly captured the Wegmans LPGA Championship to become the youngest player to ever win four major championships. The No. 1 player in women’s golf relied upon the Pro V1x to finish 10 shots clear of the world-class field.
On the European Tour, Titleist Brand Ambassador Pablo Larrazabal displayed consistency and perseverance en route to capturing the BMW International Open. Relying upon the Pro V1x golf ball and a bag full of Titleist equipment, Larrazabal fired four consecutive rounds in the 60’s and won with a birdie on the fifth sudden death playoff hole.
In one of the most emotional victories in any sport, Brand Ambassador Erik Compton also relied upon Titleist equipment from tee-to-green to win the Nationwide Tour’s Mexico Open. It marked the first career victory for Compton, whose inspiring performance came three years after his second heart transplant.
Titleist golf ball loyalists also posted victories on the Canadian, Korean and Japan tours to advance Titleist’s year-to-date victory count across the worldwide professional tours to 83, more than seven times the nearest competitor with 11.
TITLEIST HIGHLIGHTS FOR WEEK ENDING JUNE 26, 2011
LPGA TOUR:Tseng, who relies upon the Titleist Pro V1x golf ball, closed with a 6-under par 66 en route to a 19-under 269 victory total to secure her 10-shot win at the Wegmans LPGA Championship. The win marks the eighth of Tseng’s career, including her three previous majors: 2010 Kraft Nabisco, 2010 Ricoh Women’s British Open, 2008 LPGA Championship. The win is the third this season for Tseng, who also triumphed at the Honda LPGA Thailand and the LPGA State Farm Classic. She had a runner-up finish at the first major of the year, the Kraft Nabisco.
Titleist was the overwhelming golf ball of choice at the Wegmans LPGA Championship with 109 players, more than eight times the nearest competitor with 12.
EUROPEAN TOUR: In addition to the victory at the BMW International, Larrazabal, who posted a 16-under 266 to reach the playoff, qualified for the British Open next month with his winning performance.
What’s in Titleist Brand Ambassador Pablo Larrazabal’s Bag?: Pro V1x golf ball, 910D2 (9.5) driver, 910F (15, 19) fairway metals, MB (3-9) irons, Vokey Design pitching (48), sand (54) and lob (58) wedges, Scotty Cameron Studio Select Squareback putter.
Five players tied for 3rd at 14-under 274, including Titleist Brand Ambassador George Coetzee (Pro V1x, 910D2 driver, 910F.d fairway metal, 909H hybrid, CB irons, Vokey Design approach, sand and lob wedges), Mark Foster (Pro V1, Scotty Cameron Newport 2 Detour putter) and Joost Luiten (Pro V1).
Titleist was the overwhelming golf ball of choice at the event with 117 players, more than six times the nearest competitor with 18. Titleist also was first in iron sets (49);and sand, lob and approach wedges (194), and second in drivers (39), including 37 910D2 or 910D3 drivers; hybrids (28); and putters (30).
NATIONWIDE TOUR: Compton closed with a 7-under par 65 in his come-from-behind victory at the Mexico Open. It marked the first career Nationwide Tour title for Compton, who started the final round tied for 6th place. He finished at 17-under par 271, two shots clear of fellow Pro V1x loyalist Richard H. Lee (Pro V1x).
In nine Nationwide Tour starts this year, Compton has made eight cuts, including seven top 25 finishes. He vaults to second on the 2011 Nationwide Tour money list. Compton has also made the cut in all four PGA TOUR events he has played this season.
The 31-year-old was diagnosed at age 9 with cardiomyopathy, an enlarging of the heart that hinders its ability to pump blood. Three years later, in 1992, he received a new heart. That one failed in 2008, and the former University of Georgia star had another transplant.
Titleist was the overwhelming golf ball of choice at the Mexico Open with 107 players, more than seven times the nearest competitor with 15. Titleist also was first in iron sets (51); sand, lob and approach wedges (155); and putters (64). Titleist was second in drivers (40); and fairway metals (48).
KOREAN TOUR:Kang, KyungNam (Pro V1, 910F fairway metal, 910H hybrid, Vokey Design sand and lob wedges, Scotty Cameron Studio Select Newport Circle-T putter) won the DongBu Insurance Open by five shots over Titleist Brand Ambassador Lee, DongMin (Pro V1, 910D2 driver, 910F fairway metal, 910H hybrid, CB irons, Vokey Design sand and lob wedges, Scotty Cameron Studio Select Newport Circle-T Putter). Kang, who began the final day one shot clear of Lee, finished the week at 8-under 276 for the sixth victory of his career.
Titleist was the most played golf ball at the event with 110 players (71%), five times more than the nearest competitor with 23. All 11 players who finished among the top 10 and ties relied upon Titleist golf balls for their success, including six of whom trusted Titleist equipment throughout the bag.
JAPAN TOUR: Korea’s Jung-Gon Hwang (Pro V1x) captured the Gateway to the Open Mizuno Open by one shot over fellow countryman and Titleist Brand Ambassador Kyung-Tae Kim (Pro V1x, 910D3 driver, 909H hybrid, CB/MB irons, Vokey Design pitching, sand and lob wedges). It was the first JGTO title for the 19-year old Hwang, who guaranteed himself a start at the Open Championship with the top finish. Hwang came from three shots off the 54-hole pace with a final round of 66 to claim the title.
Titleist was the overwhelming golf ball of choice at the event with 67 players. Titleist also was first in hybrids (42); and sand, lob and approach wedges (114). Titleist was second in putters (18).
CANADIAN TOUR:Danny Sahl (Pro V1) captured the inaugural Syncrude Boreal Open, shooting a 2-under-par 70 en route to a 16-under 272 total, good for a five-shot margin of victory and his first career win.
PGA TOUR: Titleist was the overwhelming golf ball of choice at the Travelers Championship with 106 players, more than seven times the nearest competitor with 15. Titleist also was first in iron sets (45); sand, lob and approach wedges (142); and putters (61). Titleist was second in drivers (44); and hybrids (37).
CHAMPIONS TOUR: Titleist was the overwhelming golf ball of choice at the Dick’s Sporting Goods Open with 55 players, five times the nearest competitor with 11. Titleist also was first in iron sets (24);and putters (22).
Mark Wiebe (Pro V1), who was coming off a victory at the Greater Hickory Classic at Rockbarn two weeks ago, finished alone in 3rd place.
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U.S. Open winner Rory McIlroy put a little-used Scotty Cameron putter in his bag for the week at Congressional Country Club. The putter, a Newport GSS model, is a prototype that McIlroy first received at the 2010 WGC-Accenture Match Play Championship. He’s carried it to tournaments before and even used it in European events, but the U.S. Open was the first occasion for him to use it in the States.
McIlroy put the putter in play after working with putting coach Dave Stockton and determining that he needed a putter with a slightly different toe to better accommodate his putting stroke. While McIlroy, a Titleist staff player, has used Scotty Cameron putters in the past, this one is a different style and features a chromatic bronze finish.
In addition to the flat stick itself, McIlroy said he worked with Stockton on putting technique.
“If I have any sort of technical thing in my thought, in my stroke, it would just be to keep the back of my left hand going towards the target, and that’s all we really worked on,” McIlroy said.
The 22-year-old averaged 29.75 putts per round to win his first major.
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Building upon its successful history of high performance drivers for tour players, club professionals, competitive and aspiring golfers, Titleist takes driver performance and fitting to a new level with the introduction of the 910 series drivers. Boasting improved all around performance and an unrivaled level of fitting precision previously available only on the major professional tours, Titleist offers all serious golfers total driving performance through a more precise fit.
The revolutionary new Titleist 910D2 and 910D3 drivers feature the fastest, most stable head designs Titleist has ever created, as well as the new SureFit Tour (SFT) dual-angle hosel. SFT is innovative, patented technology that allows the loft and lie to be independently adjusted and set.
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“The new 910 drivers provide improvements in flight, fit, looks, feel and sound, and provide a new level of precision fitting to deliver total performance and driving confidence,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “Together, these advances put the Titleist 910 drivers in a class of their own, both on Tour and in the marketplace.”
“The new 910D2 and 910D3 are not only the highest performing drivers in the history of the Titleist golf club franchise, but represent a true competitive advantage in driver performance and fitting,” said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. “The ability to independently adjust loft and lie allows ball flight to be optimized both high and low, and for more fade or draw.”
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Titleist 910 drivers are available in two models that provide distinct levels of forgiveness and shot control. The 910D2 features a 460cc full-pear shaped head designed for maximum playability and forgiveness, promoting a straighter ball flight with higher launch and low-to-mid spin. The 910D3 features a 445cc classic-pear shaped head design that produces a boring flight. The 910D3 also promotes a straighter ball flight with low spin, and provides increased workability favored by many tour players. Both the 910D2 and 910D3 utilize Titleist’s new SureFit Tour dual-angle hosel, a breakthrough in fitting technology inspired by the bending of metal woods on Tour to achieve more precise ball flight through the adjustment of loft and lie angle.
SUREFIT TOUR TECHNOLOGY: The SFT hosel features a sleeve and a ring, each with four settings. The sleeve settings are numbered 1, 2, 3, 4 and the ring settings are lettered A, B, C, D. This results in a matrix of 16 unique loft/lie combinations that allows the fitter or golfer to make left or right flight improvements (mostly via lie adjustment), and launch and spin improvements (mostly via loft adjustments). The combination and interaction of the ring and sleeve provides the “dual angle” technology that makes independent loft and lie adjustability possible. Current competitive adjustable hosel drivers feature only a single angle for dependent adjustability, meaning, every time the setting is changed, it alters both the loft and lie, which limits the ability to optimize ball flight.
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“We describe SureFit Tour technology as a ‘Tour Van-in-a-hosel,’ because the dual-angle hosel technology in combination with the interchangeable shaft and rear bezel weight provides a fitter with all the power of a tour van right at the point of fitting,” said Pelisek. “We can adjust loft and lie, as well as change the shaft and weight of the driver right on the tee.”
“Previous to the new 910, our fitters on Tour would have to run back and forth to the Tour Van when we needed to adjust the loft and lie of a driver, change a shaft or build an entirely new club,” adds Stone. “Not anymore. Whereas it would take anywhere from several hours to a full day to fit and build new drivers for a player, with the 910 high performance heads and SFT technology we can now fit them in 30 minutes and they walk off the range with a more precisely fit driver.”
910 DRIVERS ON TOUR: Titleist 910 drivers officially debuted on the PGA Tour in late June at the PGA TOUR’s AT&T National. About a month later, Titleist Brand Ambassador Ross Fisher became the first player to win with a 910 driver in his bag at the Irish Open, capturing the 3 Irish Open with a 910D3 (7.5) model.
On the heels of Fisher’s performance, Titleist Brand Ambassador Charley Hoffman gamed the 910D3 (9.5) driver in his victory at the Deutsche Bank Championship, the second leg of the FedExCup Playoffs. The win was capped by a final round 62 that included 11 birdies. In fact, Hoffman topped a leaderboard that included 4 of the top 5 finishers relying upon a Titleist 910 driver for their success.
The momentum continued at the BMW Championship, where Titleist won the driver count with 23 players in the 70-man field, including 15 who carried a 910 model. Most recently, Titleist Brand Ambassador Bill Haas relied upon the new 910D2 (8.5) in his wire-to-wire victory at the Viking Classic. The win was Haas’ second of the year and vaulted him into the top 30 on the 2010 PGA TOUR money list. Haas followed his winning performance with a runner-up finish at the McGladrey Classic a week later.
Other notable players playing the new 910D2 include Ryder Cup participant Rory McIlroy, Marc Leishman, Michael Sim, Ben Curtis, Graham DeLaet, Jason Dufner, Ryuji Imada, Brad Faxon and Matt Jones. Among those choosing the 910D3 include Kevin Na, Geoff Ogilvy, Adam Scott, Jason Bohn, Greg Chalmers, Brendon de Jonge and Webb Simpson.
Other victories to date with a Titleist 910 driver include Mark O’Meara, who captured his first Champions Tour major at the Senior Players Championship with the 910D3 (9.5). Jean Hugo won the Vodacom Business Origins of Golf on the South African Tour, Aaron Goldberg won twice on the Canadian Tour, en route to earning the Canadian Tour Order of Merit, and Michio Matsumura, was victorious at the Tokai Classic on the Japan Golf Tour. In the three months since the 910 was seeded on Tour, over 100 players have already put the new driver in their bags, accumulating eight wins on six different tours, resounding affirmation that represents the quickest adoption by Tour players of a new driver product in Titleist’s storied history.
910 DRIVER DESIGN AND TECHNOLOGY:
OPTIMIZED FACE INSERT - Both the 910D2 and 910D3 drivers feature a variable thickness face insert with a thick central portion that is equidistant from all points around the face perimeter. This refinement provides for a substantially larger maximum ball speed area and an improved launch/spin face map gradient that yields increased distance potential. Compared to Titleist's previous-generation 909 drivers, the 910D2 has a 15% larger maximum ball speed area. The 909D3 realizes a 10% larger maximum ball speed area.
THIN CROWN: The 910 features a chemically milled, 17% thinner crown, allowing more discretionary mass to be relocated low and deep where it contributes to the club's outstanding stability.
LOWER REAR CROWN PROFILE: The rear portion of the 910's crown has been redesigned, sloping lower than the crown of its 909 predecessor. This change pushes the CG lower and deeper.
REAR BEZEL WEIGHT: Coupled with the thinner crown and lower crown profile, the relocation of the proprietary bezel weight lower and deeper into the chassis of the 910 head, and on-axis with relation to the center of the clubface, optimizes the CG location for increased speed and stability.
ACOUSTICALLY TUNED STRUCTURE: Sound is a crucial component of feel and the 910 drivers have been acoustically engineered to improve feel and produce a hotter, more solid sound off the club face that tour players have described as "lively.”
PRECISION MANUFACTURING: With the design of precision fixtures and improved manufacturing processes, 910 drivers are produced with unequalled visual and mechanical consistency. In fact, the loft and lie production tolerances set for 910 drivers are twice as tight as industry norms.
BLACK PVD FINISH: The performance advancements of the 910 driver are complemented by the club's striking black PVD paint finish. White scorelines provide an attractive set-up appearance that breeds confidence.
IMPROVED PROPRIETARY SHAFTS: The 910's high performance stock shaft options include three improved proprietary Mitsubishi shafts that feature Next Generation Diamana MDI (multi-dimensional interlay) technology and three different weight and bend profiles to fit a broad range of players. All of these shafts are also torque matched to flex and swing speed. Rounding out the line-up of stock shafts are the tour-proven Aldila RIP and Project X Tour Issue graphite shafts. In addition, there are more than 80 different shafts available in the Titleist custom shaft matrix.
PLAYER BENEFITS: Titleist 910 drivers deliver superior looks, feel and sound along with the core performance requirements that have made Titleist titanium drivers one of the top choices of tour players, PGA club professionals, and top competitive amateurs for more than a decade. Titleist 910 drivers deliver greater distance, more shot control, and more consistency than any driver Titleist has ever introduced.
910D2 Specs
• Head volume: 460cc (slightly higher launch and spin versus 910D3)
• Lofts: 8.5, 9.5, 10.5
• Stock grip: Titleist Tour Velvet 360 degree rubber
910D2 Stock Shafts
• Titleist Diamana 'ahina 72 (White)
• Titleist Diamana Kai'li 65 (Blue)
• Titleist Diamana 'ilima 61 (Red)
• Aldila RIP 60
• Project X Tour Issue Graphite
• 83 other custom shafts also available
910D3 Specs
• Head volume: 445cc (slightly lower launch and spin versus 910D2)
• Lofts: 8.5, 9.5, 10.5
• Stock grip: Titleist Tour Velvet 360 degree rubber
910D3 Stock Shafts
• Titleist Diamana 'ahina 72 (White)
• Titleist Diamana Kai'li 65 (Blue)
• Aldila RIP 60
• Project X Tour Issue Graphite
• 83 other custom shafts also available
Each 910 Driver includes:
• Headcover
• Lined valuables pouch
• Ergonomic torque wrench
• Foldout instruction booklet with Performance Guide
SureFit Tour Weight Kit Available for Purchase:
• Adjust for swingweight and feel preference
• Kit contains 2,5,7,9 and 12g screw weights, locking weight caddie, and instruction booklet
• Uses the SureFit Tour Wrench
PRICE AND AVAILABILITY
The new 910D2 and 910D3 drivers will begin shipping to golf shops on November 15, 2010, with a suggested retail price of $499 (Minimum Advertised Price: $399). For more information about the family of Titleist 910 drivers, shaft matrices and performance comparisons, please visit the Titleist 910 Drivers FAQ page.
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The name Bob Vokey has been associated with high performance wedges for many years, and now fans of his work will be pleased to know they can have custom made and personalized wedges just like the pros. Well, almost. Building on the success that has made Vokey Design Spin Milled Wedges the most played on the PGA Tour, Titleist is introducing its new WedgeWorks Exclusives line. WedgeWorks is a custom shop where Bob Vokey and his team designs and builds wedges for everyone from PGA Tour players to wedge enthusiasts. Each personalized wedge is one-of-a-kind, custom-engraved, hand-stamped and built at WedgeWorks in Carlsbad, Calif.
The new WedgeWorks Exclusives line features the popular Vokey Tour Van Design (TVD) sole and pre-2010 Spin Milled grooves. Condition of Competition (C-C) wedges will be available in the WedgeWorks Exclusives line beginning in September. Two new finishes will also be offered. Bright Brushed Chrome and Oil Can Zero. These were created specifically for WedgeWorks Exclusives. Every WedgeWorks Exclusives club is custom and personalized – from length, lie and loft, to toe engraving, paint fill, grips, shafts and shaft bands. The wedges are available in five lofts and the two new finishes. Vokey TVD wedges are also the only wedges in the Vokey Design lineup that feature a Tour grind in lower lofts, beginning at 52 degrees and increasing to 60 degrees in two degree increments.
Three different hand-stamp styles are available (straight, freestyle, snow) in up to eight letters and/or numbers. There are 20 different paint fill colors, and 40 different toe engraving combinations from which to choose. WedgeWorks Exclusives will feature shaft options including True Temper’s Dynamic Gold, Tour Issue and Project X, as well as the KBS Tour in steel and black nickel. Shafts can also be labeled with specifically designed WedgeWorks shaft bands. Finally, WedgeWorks Exclusives will offer BV grips in a variety of textures and colors to match the player’s look and feel preferences. Among the grips available are the New Decade Multi-Compound and full cord Golf Pride Tour Velvet, as well as ribbed and .600 diameter options. BV Custom grips are available only through WedgeWorks.
“Bob Vokey built his reputation on providing golfers the best short game tools in the world to help them achieve the lowest scores,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “The new WedgeWorks Exclusives provide golfers a Tour-inspired and Tour-validated Vokey TVD Spin Milled wedge with all of the custom options usually reserved for the best players in the world.”
The new WedgeWorks Exclusives will be available through www.Vokey.com beginning July 15, 2010. Condition of Competition models will be available in the Fall. The base retail price before personalization for all models is $150.
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It is estimated that golfers lose about 300 million golf balls per year in the United States alone. That’s a lot of cash sitting at the bottom of a lake! So tell me, why are you paying full retail price for golf balls? Professional golfers on the PGA Tour will use between 5 and 9 golf balls per round on average. That’s fine for them because they get their balls free. The average weekend golfer may also use several golf balls per round, but that’s usually because they get lost in the trees or water!
The 2013 PGA Merchandise Show has come and gone, and the golf world is now ready for all the new toys to come to market. I’ve been going to the PGA Show in Orlando since 1996, and every year some companies come out smelling like roses, and others – not so much. In this “hit & miss” series, we’ll explore some of the winners and losers from this year’s show broken up into categories for Drivers, fairways, irons, wedges, putters, balls, accessories and misc items. Read on, because there will surely be some surprises and upsets!
Adams Speedline Super LS 
Wilson D 100
Taylor Made R1 
Ping G25 and Anser
