Clearly, the era of boring, plain white golf balls is over. Every year at the PGA Merchandise Show – the golf industry’s annual trade show – more and more companies are showing off new golf balls with ever more bright and creative graphics.
Very conspicuously, TaylorMade Golf wasn’t at the PGA Show this year. In a weird way, their absence had almost as much impact as if they had been in attendance. For example, the release of a new golf ball doesn’t normally create waves, but since we didn’t see the new TP5 Pix golf balls at the PGA Show, this announcement is now more impactful. Well played TaylorMade… I think?
The new TP5 Pix golf balls are the same excellent TP5 golf ball, with some distinct graphics added for greater visual impact. As TaylorMade describes it: The TP5 Pix golf balls are “optically designed using advanced visual technology to offer more visibility in The Most Complete Tour Ball in TaylorMade’s product lineup.”
Tech Talk
Pix, derived from ‘pixelated’, was designed following extensive research with partners at Indiana University, who also helped them design their latest putter line.
From the official press release: “First and foremost, Pix™ is easier to see than a normal white golf ball. The human eye processes lighter colors more efficiently when it’s darker and darker colors when it’s lighter. It’s this phenomenon that led designers to the two-color design of TP5 Pix. Whereas most competitive products have only one color within a single image or shape, TP5 Pix’s unique design features 2 colors within one shape, further enhancing visibility and delivering a product that’s easy to see, regardless of the time of play during the day. Producing this shape requires a unique, one-of-a-kind printing machine which has taken more than 18 months to design and develop.”
Seems to me like a lot of words to say “we’ve painted this cool pattern on our golf ball so you can see it better.” Naturally, there’s some science behind the design of the pattern and the colors they used, but in the end it will allow the golfer to see the spin of the golf ball on short shots and putts.
As I’m currently gaming the TP5 myself, I’ll be putting these in play to see if they help me visualize the spin of my pushed and pulled putts or chunked chip shots! (Just kidding, I never push putts. The pulls though…UGH)
Pricing & Availability
TP5 Pix will be available (US and Canada only) at retail on March 22 at an MSRP of $44.99 USD per dozen. Pix is not currently available in the TP5x golf ball. To learn more about TP5 Pix or any of TaylorMade’s ’19 golf ball offerings, visit TaylorMadeGolf.com.
TaylorMade is at it again. More new clubs! This time they are addressing a segment of the market that has been lacking in recent years – low handicap golfers. Large, clunky looking irons aren’t very popular with better players, and while TaylorMade will tell you their staff pros are playing the RocketBladez Tour irons, the clubs they play aren’t like the ones in the store.
With the new Tour Preferred irons, better players now get to choose from three different iron models. I’m sure they can even be mixed and matched by the custom department for a nice combo set as well. More details to come. Here are the basics on the three new models:
The TaylorMade Tour Preferred CB iron combines a compact and elegant shape with a semi-deep cavity back for stability and forgiveness. TaylorMade says this club is a union of speed, feel, control and forgiveness in a clean design.
The Tour Preferred MC iron marries a thin topline and sole with a shallow muscle-cavity that adds some forgiveness on off center hits while preserving the soft feel of a muscle back iron. The TP MC is an artful balance of feel, power workability and stability, according to TaylorMade.
The Tour Preferred MB irons are simple muscleback blades intended for the purist. These are for the consistent ball striker who wants the ultimate in feel and shot-shaping workability.
With a purchase of TaylorMade Tour Preferred equipment, consumers have the option to register for Tour Preferred 360. It is a consumer-minded program that will allow those golfers who have made the choice to play Tour Preferred to enjoy certain benefits (good through 12/31/15) that are normally reserved for TaylorMade’s tour players, including but not limited to:
Tour Preferred 360 Hotline – 855-654-TOUR (8687)
Annual loft/lie checks
Annual re-gripping
Access to additional content on taylormadegolf.com
Advanced communications on upcoming product launches
For years, TaylorMade Adidas Golf (TMAG) has been known for technical innovation and marketing acumen. Last year they introduced the R11 and Superfast 2.0 drivers and fairways painted all white. Every time a player on a professional tour took the head cover off and you saw a white head, you knew instantly that it was a TaylorMade club. A club’s usage on the PGA Tour has a huge influence on consumers and drives equipment companies to come out with new designs constantly. If you don’t believe me, just walk into your local golf superstore and count how many belly putters are for sale this year versus last. The white driver was a marketing coup for TaylorMade, and they will continue being “..all in with white.” as one TMAG staffer told me. This year, the prolific company has a whole bunch of new clubs out which will make their debut at the annual PGA Merchandise Show on Jan 26-28. Here’s a first look at all the new wood offerings from TaylorMade Golf. (Click the title header for the official press release, and click the photos to zoom in for a closer look)
An update to the popular R11 driver, the R11S driver can be tuned for 80 separate launch settings, making it the most adjustable driver in golf, and maybe the most confusing too. The all white 460cc club features a 3 degree Flight Control Technology (FCT) sleeve, Movable Weight Technology (MWT) and the new 5-way Adjustable Sole Plate (ASP) that allows the golfer to find their optimum address set-up. In terms of TaylorMade’s lineup, this club will probably appeal to a larger cross section of golfers than any other on the market, because of the custom shaft options and the club’s adjustability.
Like the new R11S driver, the white R11S and R11S TP fairway woods from TaylorMade are classically shaped and feature the Adjustable Sole Plate Technology (ASP) and an upgraded Flight Control Technology (FCT) sleeve for added adjustability. These new features allow for up to 24 different settings, promoting maximum performance and increased distance through tuning. The new FCT sleeve allows the golfer to make an adjustment in the range of 3° of lie and 3° loft/6° face angle. The R11S fairways provide up to approximately 54 yards horizontal trajectory adjustment and 3° and 1500 rpm of launch condition change.
[caption id="attachment_3678" align="alignleft" width="150" caption="click to zoom"][/caption]
This is the one everyone is talking about. The RocketBallz (RBZ) name alone has been discussed, joked about and ridiculed by people I have spoken to about the new clubs, and the performance has been raved about by TaylorMade staff pros. Of course, when a paid endorser raves about a club you have to take it with a grain of salt, and TaylorMade's YouTube Videos seem a bit over the top with the distance they are claiming, but we'll get to see for ourselves in a few short weeks and let you know if there's any truth to the hype. Heck, the full name doesn't even fit on the club. They had to use the initials "RBZ". RocketBallz drivers are being offered in two models: RocketBallz and RocketBallz Tour. According to TaylorMade, The RocketBallz driver boasts a larger appearance at address with a standard face height, while the RocketBallz Tour driver is mid-sized at address with a deeper face. Both are traditionally shaped and feature improved aerodynamics thanks to what TaylorMade calls their Ultra-Thin Wall (UTW) casting process and Thick-Thin crown design.
[caption id="attachment_3680" align="alignright" width="150" caption="click to zoom"][/caption]
“The RocketBallz fairway woods and Rescues represent a game-changing breakthrough in performance comparable to few products in the history of our industry,” said Sean Toulon, Executive Vice President of TaylorMade. “To hold a RocketBallz metalwood in your hands is to possess confidence, power, speed and distance potential that will regularly and quite literally redefine the long game for golfers.” OK, marketing hype aside, these are being billed as some of the longest fairway woods and hybrids ever made. Here's what TaylorMade says about the new woods: Major challenges had to be surmounted to develop RocketBallz technology, including the need to create a durable yet flexible sole/face structure with a deep sole pocket. Additionally, we needed a deeper face design and low CG to maintain excellent playability off turf. Lastly, the products needed a front-low CG without sacrificing playability and control. To achieve these qualities, the RocketBallz fairway woods and Rescues were developed with a high-strength 455 steel face plate welded to a cast body. They incorporate improved sole geometry and a “Speed Pocket” to improve overall head and face flexibility and a slightly deeper face with a further-forward CG location than traditional designs. So what does this mean for golfers? According to TaylorMade it means distance gains of up to 17 yards for better players.
I'm looking forward to seeing the new clubs, and stay tuned because there's much more coming from TaylorMade, including new irons, wedges and golf balls! For now, here's a video from TaylorMade talking about the origins of the RocketBallz name...
Subscribe to our email updates! You'll get the latest fresh news, reviews and stories delivered right to your inbox or RSS reader, and automatically be entered in our latest contests and giveaways! We are 100% SPAM FREE! Also, don't forget to check in with our Facebook fan page for exclusive content and get involved by leaving us comments on what you think!
