Tag: Puma

  • Best of the 2019 PGA Show

    Best of the 2019 PGA Show

    It has been just over a month since the 2019 PGA Show ended, and now that the dust has settled and we’ve had time to reflect on the week, here’s a list of what we felt were the best products or services we could find while walking the halls of the Orange County Convention Center.

    Apparel

    https://youtu.be/GzcQYZd0TQY

    Best in Show: Original Penguin – Founded in 1955, Original Penguin was a brand launched by Munsingwear with what is thought to be the world’s first golf shirt. When the likes of President Richard Nixon, Arnold Palmer, Frank Sinatra and Bob Hope are wearing your stuff, you are obviously doing something right. Now owned by Perry Ellis International, Original Penguin is making a big comeback in golf with a line of classic designs using modern performance fabrics.

    Honorable Mention: Loudmouth GolfThe mad clothing scientists at Loudmouth have been hard at work making all sorts of new stuff to help you stand out and turn heads, and not just on the golf course. If it seems like company founder Scott “Woody” Woodworth and his crew are having more fun than anyone else, it’s probably because they are. Loudmouth makes some of the flashiest garb you can find and they are rapidly expanding into the fashion and lifestyle industries.

    Footwear

    Best in Show: Jack Grace – The classic saddle golf shoe is back, and this small company from Arizona has given it a much-needed refresh with some innovative technology. The saddle on the Jack Grace Innovator 1.0 golf shoe is interchangeable! No longer will you be limited to the color of the shoe you bought. Now, you can buy several saddles in different colors and patterns to match your outfit as needed. It’s not only a brilliant idea, but it really works! With 3 shoe colors, more than 25 saddle colors and 25 lace colors available, you have over 1875 possible combinations. Even Imelda Marcos would approve!

    Honorable Mention: Puma Golf IGNITE PROADAPTRickie Fowler’s new golf shoe is light, stable and loaded with technology. Cobra/Puma Golf is quickly re-establishing itself as a major player in golf and is cutting into Callaway and Taylor Made’s market share, and they are doing it with a solid lineup of damn good looking and performing clubs, apparel and accessories.

    Drivers & Fairways

    Best in Show: Cobra KING F9 Speedback – This driver is hot. Period. I think was probably the most talked about driver at the PGA Demo Day at Orange County National’s massive circular range. Like many modern drivers, it looks cool, is adjustable and loaded with tech. The KING F9 Speedback driver already has already garnered several professional wins in the hands of Rickie Fowler, Bryson DeChambeau and Lexi Thompson. The scary thing is, the matching fairways are just as good…

    Honorable Mention: PING G410 – The two biggest names in golf are missing from this list for good reason. While their newest offerings are good, I feel they missed the mark slightly compared to Cobra and PING. The massive success of the PING G400 (2018’s number one driver) carries over into the PING G410 driver, with more adjustability for fine tuning and some new shaft options for better fitting. We’ll be testing this one soon so stay tuned!

    Honorable Mention: Lynx Golf Prowler VT – Adjustability in drivers isn’t new. Every major manufacturer now makes adjustable drivers, but Lynx is doing it differently with an interchangeable face! Now you can adjust the loft of your driver by simply changing out faceplates, and it won’t affect the lie or face angle. Brilliant! The Lynx Prowler VT driver will arrive in the US in June or July.

    Irons & Wedges

    Best in Show: New Level Golf – Only a small, privately owned company could put out irons that look this cool and perform as well as they do. Founder Eric Burch’s motto for New Level Golf is “Small company, big impact” and it fits, because his designs certainly made a big impact on me when I saw them in my buddy Tony’s bag at Bandon Dunes last July. I’ve been a fan of New Level ever since, and with the introduction of their new 623 irons, my lust for these awesome forged and CNC milled beauties is only growing.

    Honorable Mention: Indi Golf Wedges – For years I’ve been begging golf club manufacturers to develop non-conforming clubs for recreational golfers. Indi Golf is one of the few that have actually done it. The Indi Golf Stingray wedges are available in both conforming and non-conforming models and in 2 finishes. Not only do they look and feel great, but they perform great too. If you want to add more spin to your short game, you’ll want to try the Indi Stingray wedge.

    Putters

    Best in Show: Odyssey Stroke Lab Putters – Odyssey Golf has been around for a long time, and they continue to innovate and make some of the best performing putters on the market. Odyssey Stoke Lab putters combine a lighter steel/graphite shaft with weights in the head and the grip and a new White Hot microhinge insert to produce a series of putters that enhance tempo and feel of the stroke. There are six mallets and four blades to choose from, fitted with either a pistol or oversize grip.

    Honorable Mention: Sacks Parente Putters – Steve Sacks has spent a lifetime in golf and pioneered the concept of an ultra-low balance point in putters. Using 35g graphite shafts and grips that weigh less than half what a normal grip does, he can place the balance point of his putters at 5 inches or less from the sole, making the putter more stable, easier to swing and helping transmit more feel. All this tech doesn’t come cheap, however. Sacks Parente putters match performance with price.

    Rangefinders

    Co-Best in Show: Bushnell Pro XE – Bushnell Golf has taken last year’s excellent Pro X2 rangefinder and gave it a brain. The new Bushnell Pro XE rangefinder now automatically considers altitude and temperature as well as slope when measuring distance in a mode they call “Slope with Elements.” The feature can be turned off for tournament play. The Pro XE is also waterproof and accurate within +/- one yard at up to 500 yards, and has built-in magnets to stick it to the post on golf carts or anything else metallic. With new tech also comes a new price, and this one will have an MSRP of $549. The Pro EX comes out in late March 2019. Go to https://www.bushnellgolf.com/ for more info.

    Co-Best in Show: Nikon COOLSHOT PRO STABILIZED – In a nutshell, Nikon took the image stabilization technology from their professional camera lenses and stuffed it into a laser rangefinder, making it super easy to lock on to your target, even with one hand. Combine that with slope adjustment, a claimed accuracy to 3/4 of a yard inside of 700 yards, and super fast measurement speed and it make the Nikon Coolshot Pro Stabilized a co-best in show winner. MSRP – $449

    Honorable Mention: SkyCaddie SX500 – Sporting a bright and large (for golf GPS) 5″ color screen, the SkyCaddie SX500 takes golf GPS to the next level. Pre-loaded with over 35,000 courses and wifi connectivity, you can always keep it up to date with the latest software updates and course maps. Available for $399 with a 1-year subscription.

    Accessories & Misc

    Best in Show: Big Max Golf Blade IP Push Cart – Austrian company Big Max Golf dominates the European market for “trolleys” or push carts as we call them in the USA. Weighing in at only 6.5 pounds and folding nearly flat, the flagship Big Max Blade IP push cart is simply the best push cart available in my opinion. It folds and unfolds in seconds and has a whole line of accessories to customize it to your specific needs. MSRP – $329 direct.

    Honorable Mention: Click Caddie – Sometimes a product comes to market that makes you do a double take, scratch your head and say “Why didn’t I think of that??”  Devices like this have probably been thought up by many people, but only the guys at Click Caddie were able to bring it to life. This simple little device fits in the golf ball holder of almost every golf cart out there and holds your phone or GPS securely with silicone straps or the built-in magnet. Simple, right? Sometimes we get lost in a sea of technology at the PGA Show and miss simple but brilliant ideas like this one. I’m glad I discovered these guys. Not everything has to cost $400 or more to be useful. The Click Caddie sells for $24.95 on Amazon.

    https://youtu.be/bsaGzqYApek
  • Check Out Rickie Fowler’s New Shoes

    Check Out Rickie Fowler’s New Shoes

    PUMA Golf’s new IGNITE PROADAPT Shoes are here – Here’s a sneak peek!

    PUMA Golf’s IGNITE PROADAPT footwear is almost here, and they look sharp! This is the shoe worn on the PGA Tour by fan favorite Rickie Fowler. They have the stable, full-grain leather upper design preferred by Rickie. In fact, he debuted PROADAPT earlier this season and relied on them during his recent victory at the Waste Management Phoenix Open.   

    From the official press release – “During the footwear design and creation process, we work with our Tour team, utilizing their feedback to deliver shoes that reflect the feel and performance desired by the best golfers in the world,” said Andrew Lawson, Footwear Product Line Manager at PUMA Golf.  “Rickie was involved from the earliest stages of design, expressing his desire for an upper that provides a ton of support with premium styling. Better players will love these shoes as they offer comfort, maximum stability, ground traction and motion control through your golf swing.”

    The PUMA IGNITE PROADAPT footwear comes with a one-year waterproof warranty and feature technologies such as:

    ·       Pro-Fit Insole – This ultra-soft, yet supportive PU insole provides excellent fit, performance and long-lasting comfort on the course.  

    ·       Adaptive Fit System – Dual-layer, decoupled collar construction utilizes premium full-grain leather materials and a molded comfort collar to provide the comfort of a running shoe, but the look of a high-end leather shoe. 

    ·       Atlantis Leather Upper – Ultra-premium, full-grain leather upper delivers soft feel, enhanced quality and sophisticated look.  

    ·       IGNITE Foam – Revolutionary and proprietary PU foam provides ideal energy return, responsive comfort, stable cushioning and superior step-in comfort eliminating typical new footwear “break-in period.”

    ·       Pro-Form TPU – Premium TPU Outsole compound delivers high performance, grip and abrasion resistance on all surfaces.  

    ·       Tornado Cleat – a dual talon, low-profile cleat provides excellent traction and long-lasting abrasion resistance, and is easy to change out using the Fast Twist 3.0 system.  

    The PROADAPTs are available in three colors and will carry a retail price of $200.

    The PUMA IGNITE PROADAPTs are available now for pre-sale on PUMGAGOLF.com and at select retailers. They officially hit stores on March 13, 2019.

  • 9 Last Minute Gift Ideas For Golfers

    9 Last Minute Gift Ideas For Golfers

    There are less than two weeks left before Christmas, and for online shoppers this weekend is probably the cut-off point for shipping to make sure it arrives on time. In case you are out of ideas for the golfers in your life, here are a few suggestions!

    bushnell-pro-x2-features

    • Bushnell Pro X2 Rangefinder – With Slope-Switch technology, dual display modes, Pinseeker with JOLT, 6x magnification, a range of up to 1300 yards and a solid waterproof metal housing, the Bushnell Pro X2 is the flagship of Bushnell’s laser rangefinder line. It’s legal for tournament play when the slope-switch is turned off. It locks on to targets quickly and vibrates when locking on to the flag from distances up to 450 yards. Available on Amazon: $449.98

    Club Glove Last Bag

    • Club Glove Travel Gear – If you ever travel by air to play golf, you’ll need a reliable travel bag to protect your clubs. There’s a good reason that 90% of tour players use Club Glove – They are the best quality, most reliable travel bags available. Made in the USA and available in several sizes, your golf bag will be well protected and getting around the airport is a breeze. I’ve logged close to 50,000 miles of air travel with my Last Bag, and it’s not showing any signs of wear other than some dirt and dust from airliner cargo holds. Paired with their matching luggage and the Train Reaction system and you have a complete travel set that’ll last you decades. Club Glove Last Bag available on ClubGlove.com: $319.00

    Bridgestone-Tour-B-Golf-Balls
    Photo Credit: MyGolfSpy.com

    • Bridgestone Tour B Golf Balls – Played by Tiger Woods, Fred Couples, Matt Kuchar, Brandt Snedeker, Bryson DeChambeau, Paula Creamer and more, the new Bridgestone Tour B golf balls are one of the top performing golf balls available. I’ve been using them since the 2015 season and I love the stable flight, penetrating trajectory and predictable spin and fell around the greens. Bridgestone Tour B XS: $44.89/dozen

    puma-soundchuck-mini

    • Cobra Golf Soundchuck Mini Bluetooth Speaker – It seems that more and more people are playing music on the golf course these days. With mobile phones and unlimited data plans, streaming music from the internet is very popular. Play music from your phone or tablet in style with the Cobra Soundchuck Mini bluetooth speaker. Available in three colors, it clips to your golf bag, cart or person to keep the party going on the course. MSRP: $79.99 – Amazon Price: $64.99

    Rickie-Fowler-Puma-P-Cap

    • Puma Golf P Cap – Rickie Fowler wears this cap on tour. It’s simple and stylish. Available in 6 colors. Why not get a few? You can never have too many snapbacks… Amazon Price: $27.85

    golf-pride-mcc-align-grips

    • Golf Pride MCC Plus4 Align Grips – The most neglected part of any golfer’s equipment is usually the grips. Your only connection to the club is obviously important, and you are probably giving up strokes if you are playing with worn out grips. The most used grips on tour for decades, Golf Pride makes grips in all styles and sizes, but perhaps the most popular grips in their line are the MCC Plus4 that feature a reduced taper design for greater feel. Golf Pride’s new ALIGN technology helps you feel the grip under your hands and achieve consistent hand placement. You’ll be sure to improve your scores with new grips, so why not get the best? You can get a set of 13 Grips with all the tools you’ll need for $149.99 on Amazon

    Sun Mountain 4.5LS Bag

    • Sun Mountain 4.5 LS Golf Bag – If you are anything like me, you play some rounds riding in a golf cart and some walking the course. The folks at Sun Mountain know this and designed a carry/stand bag that works for any situation. When walking the course the adjustable, heavily cushioned dual strap manages the load and the stand deploys easily and holds the bag stable. When riding, there’s a cart strap pass through that allows access to all the pockets and the flat bottom is shaped to fit in the cart’s bagwell. The Sun Mountain 4.5 LS really is the best of both worlds in one bag. Available in many colors on Amazon for $209.99

    tatoo-golf-mens-wear

    • Tattoo Golf Apparel – The mad scientists over at Tattoo Golf have been making unique & stylish golf apparel for years, but they’ve really stepped up their game lately and have quickly become my current favorite golf apparel brand. Mixing their trademark skull & crossbones logo with daring patterns and bright colors, one could describe Tattoo’s style as golf clothing for bikers, but their look now transcends the biker crowd and appeals to anybody that wants more than just the boring old khakis and solid color shirts your dad wore on the golf course. Not only is their stuff exciting and fun to wear, but they are quality built and priced to blow the big brands away. Sign up for their mailing list for flash sales and big discounts (sometimes up to 30% off!) and check out their fashions online at https://www.tattoogolf.com/

    Team USA 2017

    • WAGC USA Membership – Calling all American residents! Would you like a chance to play golf for Team USA in an exotic location, all expenses paid? It doesn’t matter what your ability, because the World Amateur Golfers Championship (WAGC) is an annual golf competition that is broken down into five flights with handicaps ranging from 0.0 to 25.0. The WAGC plays locally all over the USA, and players earn points in local events to earn exemptions towards the national championship, where the winners of each flight are named to Team USA and represent the US (all expenses paid) against 35 other countries at the 2018 WAGC World Finals, being held in Johor Bahru, Malaysia For more information visit the WAGC USA’s website here. Annual membership is only $189
  • 2017 PGA Show – 6 Standout Products

    2017 PGA Show – 6 Standout Products

    For the golf industry, the biggest day of the new year arrived on Wednesday, January 25th with the opening of the 2017 PGA Merchandise Show. We walked around the massive Orange County Convention Center yesterday and took in all the sights and sounds. As one of my friends who was attending for the first time said as we walked into the main hall – “I’m in sensory overload right now!”

    There are over 1000 exhibiting companies and over 40,000 attendees from 90 countries so it’s nearly impossible to see everything, but here are a few of the products and companies that got our attention and are making a buzz this year.

    Tour Edge Exotics XJ1

    Exotics XJ1 DriverOriginally intended for the Japanese market, Tour Edge decided to bring their “Super metal” driver and fairways to the US market after the overwhelmingly positive feedback from testers. With a body made from lighter and more flexible 9-1-1 Titanium bonded to an amorphous Kevlar-carbon crown and paired with a 45 gram Fujikura Air Speeder shaft, the XJ1 driver is designed to perform best for golfers who swing under 100 mph, delivering higher ball speeds and more distance for slower swingers. I attended a private Tour Edge media event on Monday and the club is living up to the hype. The fairway woods may be even better. The heavy tungsten sole represents two thirds the weight of the club, placing the center of gravity very low and making them very easy to hit. Technology and performance come at a price however – The XJ1’s MSRP is $599 and the fairways retail for $449. Given Exotics’ reputation for making awesome clubs, they are going to be worth the price. Just ask anyone who has an Exotics driver or fairway wood in their bag.

    Single Length Irons

    Cobra F7 One Length Irons

    If you haven’t heard about single length irons yet, you probably will this year, starting right here. The idea is simple. By making all your irons the same length (usually between 37.5 to 38.5″ long, or the length of a 6 or 7 iron) you will be more consistent because the setup position will be identical for every club. The concept was brought to national prominence by NCAA and US Amateur Champ and Bryson Dechambeau and he’s continued to use the single length irons on the PGA Tour after signing an endorsement deal with Cobra/Puma Golf. Naturally, Cobra is now marketing a set of single length irons, and so is the company Bryson’s original irons were made by – Edel Golf.

    The concept is interesting and has its merits, but there are also a few drawbacks. Because the length and lie angle of every iron are identical, with only the loft changing, distance variation or gapping between clubs will shrink. If every club is the length of a six iron, that means you’ll hit your long irons shorter than normal and your short irons further than normal. I personally feel that transitioning from a 38.5″ pitching wedge to a 35″ sand wedge will prove challenging for many, but I’m hoping to have a chance to test the concept this season and report on the findings here!

    Ouul Bags

    Ouul Python Series Bags

    Pronounced OWL, this new company produces light-weight golf bags and luggage with striking colors, patterns and designs. A particular favorite of mine is the Ouul Python Collection stand bags. They are super light weight but very sturdy, with handles around the top that make handling the bag so much easier when walking the course. The bags only weigh 2.7 pounds and come in ten different colors.

    Honma

    Honma Tour World TW737

    Honma is a Japanese manufacturer that has been around for over 50 years. While they’ve been well known in Japan for decades, they are just starting to make waves in North America. They made worldwide news recently when Japanese PM Shinzo Abe gave US President-elect Donald Trump a $3700 gold-colored Honma driver as a gift.

    While speaking to him yesterday, Marketing, Media & Public Relations Manager Keith Patterson pointed out that Honma Golf enjoys 100% market share in the “over $50,000 golf clubs” segment. While this is funny, it’s also true. Honma makes a set that sells for $50,000 and includes graphite shafts infused with gold flakes, gold plated club heads and hand stitched golf bag.

    While a $50,000 set of gold clubs makes for an interesting story, it’s important to note that Honma makes clubs for serious players also, and they are very, very good. I’ve been disappointed with Honma in the past, but the company culture has changed. With several new faces in the management team, a can-do attitude and contagious energy, they are entering the US market with a vengeance and the PGA Show floor is buzzing with excitement about their clubs. We’ll be bringing some in depth coverage to this brand in 2017, so keep an eye out!

    Ecco Cage Pro SPYDR-GRIP

    ECCO CAGE PRO w/ SPDYR-GRIP

    Ecco makes golf shoes that I think have the best combination of fit, durability, comfort and performance on the market. They continue to innovate and bring to market some of the best looking and best performing golf shoes in the world. For 2017, they have a new model called the ECCO CAGE PRO featuring a new SPYDA-GRIP sole with naturally placed pivot points for better traction and grip.

    Hickies

    hickies styles

    For people like me that are lazy and hate tying shoes, you’ll want to take a look at the Hickies lacing system. Replacing your laces with the memory-fit elastomer Hickies lacing system turns any shoe into a slip-on.  The stretchable Hickies help customize the fit of your shoes without much effort and they look cool too. Multiple color options allow you to customize the look of your golf shoes also. Hickies burst on the golf scene in 2016 when Danny Willett won the Masters wearing shoes laced with Hickies.

     

  • 2013 PGA Show Hits & Misses – Drivers

    2013PGAShow-LogoThe 2013 PGA Merchandise Show has come and gone, and the golf world is now ready for all the new toys to come to market. I’ve been going to the PGA Show in Orlando since 1996, and every year some companies come out smelling like roses, and others – not so much. In this “hit & miss” series, we’ll explore some of the winners and losers from this year’s show broken up into categories for Drivers, fairways, irons, wedges, putters, balls, accessories and misc items. Read on, because there will surely be some surprises and upsets!

    Hits

    • speedline_superls_06_lgAdams Speedline Super LS – This driver is hot. The face feels springy and responsive, and the sound is a classic click, which is refreshing compared to that  “hollow can in an empty warehouse” noise many drivers make. It features Adams’ Fast Fit fitting system, which allows for extensive adjustability of face angle, length and swingweight.
    • Cobra Amp Cell – Youthful and colorful are words used to describe all of Cobra/Puma’s offerings. They are available in Red, Orange, Blue or White. Adjustable for loft and face angle.
    • Callaway X Hot – This driver is light and easy to swing, and combines a hot face with Callaway’s OptiFit Hosel that lets you adjust the face angle in Open, Square or Closed positions.
    • Wilson D100Wilson D 100 – One of the lightest drivers I’ve ever swung, this one shocked many testers at the outdoor Demo Day. Don’t overlook Wilson when shopping for a driver this season, you’ll be impressed.
    • Cleveland Classic XL Custom – A continuation of the throwback Classic driver from last year, Cleveland blacked out the head and adorned it with gold trim and an adjustable hosel. Still one of the hottest, lowest spinning drivers on the market.
    • Nike VR_S Covert – Nike made a splash with the Covert driver and its oddball cavity back design. The unique adjustable hosel lets you adjust loft independent of the face angle, allowing them to sell a single lofted head that the user can adjust from 8.5 to 12.5 degrees.

    Misses

    • Taylor Made R1Taylor Made R1 – Sorry Taylor Made fans, the newest driver looks like a reboot of the previous models with a new paint job that is even more distracting. 168 different adjustable configurations virtually guarantees you’ll never stop fiddling with it. Still a good club, but didn’t steal the show.
    • Taylor Made RBZ Stage 2 – The RBZ gets a new paint job and Taylor Made is promising even more distance. Ever hear that line before? The standard shafts from the RocketBallz woods continue to be some of the most inconsistent on the market. If you want this club, don’t buy it off the rack – get properly fit.
    • Titleist 913 – Titleist is on a 2 year product lifecycle and as such, their clubs don’t change as much as other companies. The 913 drivers are great performers and popular with better players, but Titleist’s presence at the show was uninspired this year.
    • Ping G25Ping G25 and Anser – Both drivers are quality offerings, but they both look and perform very similar to one another and this will just confuse consumers. The graphics are more or less the same as last year’s models, and I don’t see any compelling reason to upgrade if you bought a G20 last year.
    • Tour Edge Exotics XCG6 – Tour Edge makes one of the best clubs you’ve never heard of. Their fairways are legendary for distance and have sort of a cult following. For some reason the drivers have never been as popular, and this season’s models will not change that. Shame, because they are one of the best drivers in golf.

    I want to point out that this isn’t a review, nor am I saying any of these drivers are crap, but I’m commenting on the impression I got of their launch at the PGA Show based on their performance at the outdoor demo day, media buzz at the show and after speaking with company reps. As with all trade shows and product intros, there are many factors that go into a successful product launch, and we look forward to getting our hands on these drivers for full reviews in the coming months!

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  • Cobra Golf Sold To Puma

    Cobra Golf Tour ProfessionalsThe Acushnet Company – Fortune Brands’ golf business – announced today that it has sold the Cobra Golf Company to Puma AG. The sale includes the Cobra brand, all related inventory, intellectual property and its endorsement contracts. Cobra’s list of professional staff includes Camilo Villegas, J.B. Holmes, Ian Poulter, Jason Gore and David Feherty. Cobra Golf has had a great year so far, with Ian Poulter winning the Accenture Match Play Championship, Camilo Villegas winning the Honda Classic and finishing third at the Match Play, and J.B. Holmes has started his year with 2 top three finishes so far.

    Acushnet plans to continue to provide services for an agreed upon period of time beyond the sale to facilitate the seamless transition as Puma breaks into the golf industry on the equipment side. Production, distribution, field sales and customer service will continue with the help of Acushnet for a time, until Puma has gotten up to speed.

    “With the sale of Cobra, we have the opportunity to devote all of our resources to the global growth of our industry-leading Titleist and FootJoy brands,” said Wally Uihlein, Chairman and CEO of Acushnet Company.  “At the same time, Cobra is a strong brand with a heritage of innovation, and we wish the quality associates guiding the brand future success.  Golfers and our valued partners will remain the key focus throughout the impending sale and we are confident that our customers will continue to be serviced to our high standards.”

    <

    p style=”text-align: center;”> Pending regulatory approval, the date of the sale is expected to be early in the second quarter of 2010, and all Cobra Golf business will be conducted by Acushnet Company until that time.  All Acushnet Company associates dedicated to the Cobra business are expected to become employees of PUMA.  Financial terms of the transaction were not disclosed.

    "Through the acquisition of Cobra Golf, we reinforce PUMA’s commitment to our sportsperformance business by strengthening our growing and successful Golf category," said JochenZeitz, Chairman and Chief Executive of PUMA. “Cobra Golf has a history of innovativeperformance products fused with an edge and is therefore a perfect fit for PUMA, reinforcingour overall mission of becoming the most desirable Sportlifestyle company. With Cobra Golf,PUMA will capitalize on the many opportunities in the Golf category and upside potential aheadof us.”
    Based in Carlsbad, California and founded in 1973, Cobra Golf  produced one of the first utility clubs - the Baffler - long before use of such hybrid clubs became popular. Cobra's innovation continues today with recent releases such as the new ZL and S2 Drivers, as well as the Baffler Rail Hybrid. In 1996 Cobra Golf was acquired by Fortune Brands and has since then been managed together under the Acushnet Company umbrella with its other golf brands. Rickie Fowler wearing Puma Apparel“Titleist and FootJoy are powerful golf brands that are poised for long-term growth,” continued Uihlein.  “This laser focus and our longstanding commitment to deliver superior performance and quality will strengthen golfers’ trust in the Titleist and FootJoy brands in all global markets.” The most prominent Puma spokesman is Rickie Fowler, who has sported Puma's apparel on the PGA Tour for only a few tournaments but is already making a mark, not only with the flashy style (or lack thereof) but with his great play, earning several top 5 finishes in his young professional career. One has to wonder if Rickie will be encouraged to move from Titleist brand equipment (Owned by Acushnet) to the newly acquired Cobra Golf. It will also be interesting to see what happens with the Cobra Golf brand. Will Puma rebrand Cobra equipment as its own or retain the well known and respected Cobra brand clubs?

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