adidas Golf Introduces adidas STREET Footwear

Golf shoes are evolving. It used to be that all golf shoes either looked like the classic saddle or wingtip style, or they looked like tennis shoes with spikes. In the last few years, companies like Ecco have changed the way we think about golf shoes, making the “street style” popular with the help of brand ambassadors like Fred Couples. Another shoe company that is changing the game is Kikkor Golf. Their innovative line of skater inspired shoes is gaining much popularity with golfers, especially the younger crowd.

These new style shoes are comfortable, make a statement and can mostly be worn right out of the house and on to the first tee. With the nubby, spikeless sole of these golf shoes, one seldom has to change his shoes in the parking lot or locker room any more. Of course, there are other options for those traditional spiked shoes to be worn off the course too, but I personally don’t wear traditional golf shoes much any more.

This new youth movement in golf shoes has forced the big boys like Nike, Footjoy and adidas to jump into the market as well. TaylorMade adidas Golf has answered the call with their adidas Street footwear. The details of the new shoe are below, in the TMAG press release. We’ll be posting our review as soon as we can get our hands on a pair, so keep checking back or simply subscribe to our email updates for more.

 

CARLSBAD, CA (September 21, 2011) – adidas Golf, the industry leader in footwear innovation, has introduced the spikeless adidas STREET footwear. adidas Golf Tour Staff professional Justin Rose debuted the new spikeless golf shoe en route to his wire-to-wire win at the BMW Championship last week.

adidas STREET combines iconic adidas styling with full-grain leather for a rich look and feel. The upper is both lightweight and durable, while the soft, spikeless outsole provides traction, comfort and off-course versatility. The spikeless sole gave Rose superior traction throughout the week, including in wet conditions during the final round when a steady rain fell throughout the back nine.

Rose switched to the adidas STREET last week after being given a prototype pair and was instantly hooked, as the innovative shoe has helped his footwork and allowed him to move freely with the extra flexion and torsion he needs. “I noticed an impressive improvement after wearing the adidas STREET shoe. The softer construction puts less stress on the body and I walk off the course feeling fresher,” said Rose.

adidas STREET is designed to allow the foot more natural flexion and torsion while cushioning every step. The spikeless outsole delivers superior traction with 124 strategically placed traction lugs of varying size for a secure grip in all playing conditions, with textured synthetic toe-cap that’s super durable and improved abrasion-resistance.

adidas Golf launched the Balance Nitro franchise in 2005 leading the Japan spikeless category.  Later adids Golf continued innovations with the Traxion Lite series in the US and now the release of the adidas STREET. The adidas STREET is poised to solidify that leadership position when it launches nationally on November 1, 2011.  “It’s exciting to see the adidas STREET succeed so soon on tour, but not a surprise, since we’ve been making the best spikeless golf footwear for more than five years,” said Kevin Ross, vice president of adidas Golf.

adidas STREET carries a manufacturer’s suggested retail price (MSRP) of $90 in five colorways – white/white/black, black/black/white, cognac brown/tour white/gum, white/FP royal/FP royal, and white/FP lime/FP lime – to be released on November 1, 2011.

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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.

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