At the start of 2011, Nike Golf debuted their new Lunar Control golf shoe. Their aim with this shoe was to combine some of the elements of lightweight shoes with those of more expensive premium high performance shoes. In order to achieve the combination that creates the essence of athletic golf, Nike Golf collaborated with Nike athlete Paul Casey in the development of the Lunar Control. “Paul is extremely savvy about footwear,” said Doug Reed, Global Category Business Director for Apparel, Footwear and Accessories. “He not only knows what he wants in performance golf shoes, but he also has a keen eye for design and color which made him a perfect muse for the Lunar Control. He can pick up a shoe and just by feeling it, have an immediate sense of weight. He worked with us throughout this project and provided his feedback at every stage.”
According to the press release, the Nike Lunar Control features a familiar saddle design fused with innovative materials and construction technologies found in Nike running shoes. Those key technologies are Nike’s Lunarlon Foam and Nike Flywire. Together they bring comfort and stability solutions to golfers. Developed in Nike’s "Innovation Kitchen", The Lunarlon cushioning system is another proprietary technology from Nike that offers underfoot comfort, ground feel and stability. The Lunarlon Foam midsole is lightweight, durable and highly responsive resulting in a unique combination of cushioning and support. Also featured is the lightweight stability layer, achieved through Nike Flywire technology. Flywire is the ideal stability technology, providing targeted support right where golfers need it. The lightweight structure of the saddle panel works the foot naturally. An ultra-strong yet ultra-lightweight construction of high-tensile fibers combine with a TPU overlay to provide a dynamic and supportive fit in the midfoot that won’t stretch out over time. The Nike Lunar Control has a waterproof, leather upper that is reinforced by an additional waterproof surface treatment. The Nike Lunar Control is built on a next generation of the Nike Power Platform outsole. The new design features a secondary Power Channel in the forefoot to allow more flexibility and greater natural motion. Key Features: Waterproof premium leather upper Flywire midfoot saddle Lunarlon cushioning in heel Nike Power Platform 2-year Waterproof Warranty The Nike Lunar Control golf shoe is available in the following colors: White/Black-Metallic Pewter; Black/Metallic Silver-Black; White/Metallic Silver-Volt-Black; White/Black-Varsity Red Price: $150 Of course, this being Masters week - Nike decided to up the ante just a bit and produce a special limited edition shoe to celebrate the 2011 Masters Tournament! (See photo above) Nike's staff pros will be sporting the special edition green Lunar Control golf shoe during the week in Augusta Georgia. Not only that, but you can get the same sweet special edition shoes on Nikestore.com, and unlike most phoney special edition golf products out there, they won't charge you extra for no reason. Starting Thursday, April 7 at Nikestore.com you can purchase the Special Edition Nike Lunar Control shoes for $190. Snatch these babies up quick, because they'll be gone in no time!
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Nike has a few hot new drivers coming out on early 2010, and from the early testing and adoption on tour, they should be a hit with consumers too. The two new drivers are the Victory Red and the Machspeed.
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