🔥 THE GOOD GOOD CEO IS OUT AND THE TIMELINE IS GENUINELY WILD
Good Good CEO Matt Kendrick has resigned after a controversial ad and — more impressively — his own very public, very bad response to the backlash went viral right alongside it. (source)
Here’s the sequence: a controversial ad drops — one we’d already flagged as a five-alarm fire — people get mad, CEO decides the correct move is to post his own take that somehow made things worse. Then resignation. ALL of this happened fast enough that golf Twitter barely had time to make the popcorn emoji.
But here’s the part worth actually sitting with. Good Good built something genuinely unusual — a creator-first golf media company with real audience loyalty, real sponsorship infrastructure, and enough momentum to feel threatening to the Golf Channel establishment. Kendrick was, by most accounts, the commercial spine of that operation. The content guys are talented. Genuinely talented. But “the content guys are running the business now” is a sentence that should make every investor in the room go very quiet. Golf media is a fragile business even when everyone is pulling in the same direction.
Whether the ad was bad, the response was bad, or — and it sounds like — both, losing your CEO over a social post cycle is the kind of brand implosion that takes years to quietly bury. Good Good will probably be fine. Until they’re not. And this week was not fine.
🪦 HYBRIDS ARE ON LIFE SUPPORT AND NOBODY TOLD YOUR FOURBALL
Only THREE 2026 PGA Tour winners put a hybrid in the bag. Three. The club that was going to save everyone’s long-iron game is apparently only saving three people’s long-iron games. The rest of tour has moved on and your uncle with the 16-handicap is still carrying two. (source)
⚖️ THE AMATEUR STATUS DEBATE HAS A FACE AND IT’S UNCOMFORTABLE FOR EVERYONE
Mike Sposa just won the 2026 U.S. Senior Amateur. A real achievement. He’s also played in 174 PGA Tour events, 160 Korn Ferry Tour events, and made millions of dollars as a card-carrying professional golfer. He is, per the USGA, an amateur. (source)
And look — this isn’t Sposa’s fault. He followed the reinstatement rules, competed legally, won fairly. But Reddit is furious and honestly?? They’re not entirely wrong.
Here’s the genuine take: the USGA’s amateur reinstatement framework was designed for an era when turning professional was a meaningful, mostly irreversible financial decision. In 2026, when players yo-yo between mini-tours, content deals, and Korn Ferry cards across their entire careers, that old binary has completely collapsed. Ally Shepherd’s win at the Women’s Mid-Amateur the same week showed what these events are supposed to celebrate — a working adult who never turned pro, competing purely for the love of the game. (source) The USGA needs a meaningful residency requirement on reinstatement, or they need to just come out and admit the word “amateur” no longer means anything they can actually defend. A guy with 334 professional tournament starts is not the spirit of the thing.
💔 BILLY HORSCHEL IS “DEVASTATED” TO MISS WENTWORTH
He’s not skipping it for the drama — reading his statement, you believe him. A two-time winner at a course he loves, and he can’t be there. Whatever’s keeping him away, hope it resolves. (source)
🏎️ MCLAREN MADE GOLF IRONS AND APPARENTLY THEY’RE… ACTUALLY GOOD??
The McLaren Series 3 irons dropped and the GolfWRX Club Junkie podcast came back genuinely confused about how much they liked them. Not confused as a bit. Actually confused. (source)
McLaren has zero footprint in golf. Their F1 credibility is enormous. Their golf credibility is nonexistent. The automatic reaction when a supercar brand puts its logo on irons is “this is a $3000 set for guys who want something to leave in the garage next to the McLaren poster.” So the fact that these are performing well in actual testing is legitimately surprising. Porsche Design tried the same move with clubs years ago and it never really landed — the lifestyle buyer showed up but the equipment buyer never trusted it. The inverse story — where engineering credibility comes first and brand appeal follows — is essentially what LAB Golf pulled off by leading with physics rather than aesthetics. McLaren might actually thread the needle. The brand is cool enough to pull the aspirational buyer in, and if the tech holds up under scrutiny, the serious buyer doesn’t have to feel embarrassed. Still waiting to see if world #15 Justin Rose keeps them in the bad long term.
🧀 KIRKLAND’S $67 WEDGE BEAT THE VOKEY IN A HEAD-TO-HEAD TEST
Costco is selling THREE wedges for $199.99 and one of them just won MyGolfSpy’s Most Wanted test over a single Titleist Vokey SM11. Titleist’s marketing department is having a very rough Labor Day weekend. (source) It’s a pattern that keeps repeating itself across golf equipment — we saw the same uncomfortable truth play out when an affordable rangefinder matched up against far pricier competition and came away looking just fine.
🏛️ WASHINGTON D.C. IS FIGHTING OVER A BELOVED MUNI AND IT’S HEADED TO COURT
Langston Golf Course — a historically Black public course with deep community roots in D.C. — is caught between Trump’s construction promises and local legal challenges. Nobody agrees on what “improvement” actually means here, and the courts are getting involved. (source)
The shape of this story is familiar and it’s not a comfortable one. A beloved public course that serves its community, political attention framing development as an upgrade, and locals who aren’t convinced the goal is actually the course. Muni golf is already under constant pressure from people who see underused green space as an opportunity. A public course in the capital city, with a president attached to it, is not in a stable position regardless of what anyone promises. Watching this one closely.
🤷 MYGOLFSPY ASKED THEIR EXPERTS WHICH DRIVER A 115 MPH SWINGER SHOULD BUY AND NOBODY WOULD PICK ONE
The entire golf equipment industry has produced so many driver options that the full-time experts who cover it professionally cannot commit to a single recommendation. Incredible output from everyone involved. (source)
🕳️ ONE FAMILY MADE FOUR HOLES-IN-ONE THIS SUMMER (POSSIBLY FIVE)
They’re not totally sure on the fifth one (yes, really), which raises more questions than it answers, but let’s not ruin this. (source) A family just casually collecting aces all summer while the rest of us three-putt par 3s for bogey. Genuinely wholesome. No notes.
Good Good lost a CEO, Costco is embarrassing Titleist, and somewhere a family is just making aces like it’s a chore on the weekly list. Relatively normal week. See you next Friday.
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